The role of Social Signals for SEO in 2016 has changed, however, they’re still a vital part of any SEO backlink building campaign. Infact, creating (or purchasing) social signals are as essential now more than ever.
So what are the main benefits of using Social Signals?
1. Social signals add a level of trust to sites
2. Social signals are necessary for justifying backlinks
3. Social signals are good for mimicking viral
Social signals won’t rank a website alone. If someone tells you otherwise then they’re not giving you the whole truth. still matter most, however, Google wants to also see that people are talking about your site on various social media websites (Facebook, Twitter, Pinterest, etc). This shows trust in your website and gives some indication of authority in your given niche.
REMEMBER: only use services which offer social accounts that are aged and have authority. Simply purchasing a service that builds new accounts each time will have very limited impact. Google knows how to look for quality, aged and trusted accounts.
Any questions? Leave a comment below.
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