Fiverr is a highly competitive marketplace. Every day thousands of sellers and buyers start their business relationships together and in all of this noise of people offering their services, it is easy to get buried and forgotten without even making your first sale.
Today I am sharing my experience of envisioning, researching and creating my first gigs and what lessons I have learned through my journey towards the Perfect Fiverr Gig. I hope that in the future I will be able to create several more educational posts like this one. Throughout my still young Fiverr carrier I have been able to gain a lot of experience from the wonderful community of this forum and would love to give back to it.
This post will only contain lessons focused on creating, designing and optimizing and it will be pretty long, so if you do not possess the ambition to create a Perfect Gig that will leave your customers satisfied and be a pulling force for potential buyers, you do not have to read it.
Lesson I - Research
This should be the first step you take in the creation of your gig. You need to be familiar with the market space you want to join in order to stand out from it and draw customers to your craft.
Step 1: Start with selecting your NICHE: Not everything is suitable for Fiverrs marketplace due to the way the platform is set up. Also, let me introduce to you the concept of the Blue Ocean. This is a strategy that divides every service into 2 categories: A Blue Ocean (this is an uncontested market space which makes your competition irrelevant as long as you bring value to your customers) and a Red Ocean (these market spaces are bound by their competition, here you need to accommodate to your surroundings and make sure you always bring more value than your competitors). You need to know in which kind of Ocean you are swimming so you can adapt and not end up drowning.
Step 2: Competition analysis: The points your analysis contains will depend on the type of Ocean you are in but for the most parts a good analysis should contain:
2.1. A list of your competitors and a summary of their gigs. (What do they exactly offer, is it exactly the same service as you do and at what price tag?)
2.2. What are your competitor’s strength and weaknesses? (Do they have a great description, does their visual representation suck? How can you better your gig based on that?)
2.3. Specifics around their gig. (What tags do they use for their gigs, what is their gig title, gig category).
Knowledge is power! And having this kind of information will let you create a Gig that stands out from your competitors and help you tremendously as a new seller.
Lesson II - Gig Creation
After concluding your research, figuring out the niche you want to operate in and analyzing your competitors now it’s time to put that hard work into action and actually producing your Perfect Gig.
1. Having eye-pleasing and captivating gig photos - This includes the “Primary Photo” of your gig, the photo supposed to be a summary of your gig that draws the attention of your potential buyers. (You can check mine for reference, although I do not think they are the best possible examples).
2. Paying attention to your gig descriptions - A big turn-off for buyers is the undescriptive and unprofessional look of gigs and the gig description plays a huge role in this (even though a lot of sellers think that buyers do not read them, surprise, they do!). Your gig should reflect your attitude towards your craft. If you have a poorly written and not very specific or creative description it shows you haven’t spent a lot of time on. How can a buyer expect you to pay attention and spend time on his business if you don’t spend time on yours? (This point is coming from my perspective, there are a lot of gigs that are doing great with basic descriptions).
3. Having a “FAQ” section never hurts! - Тhis is one of the most noticeable difference between an experienced seller and a newbie. “FAQ” Section represents security for the buyer, it is a place where you as a seller can answer the doubts a potential customer has. Believe me that can make the difference between a completed order and a missed opportunity.
4. Offering reasonable prices! - You don’t know how many times I have seen sellers that are just starting and they have a 30-50 $ price tag. Without any kind of reputation and work behind their backs and most of the time without even following the basic principles I have listed above. If you are serious about your Fiverr career you should arm yourself with patience and rid yourself of greed.
These 2 lessons only cover the research and creation phases of the Perfect Gig, but to be a Perfect Seller that yields success takes more than that. (I am a prime example for that as still an inexperienced in selling through Fiverr).
If you have come this far - Congratulations! Doubting a lot of people managed this feat, but you have shown a true desire for success in Fiverr and I wish you the best of luck.
Expect more on this topic from me and let’s help better the Community of Fiverr!