Since online marketing is constantly evolving, you could spend all your time reading about changes and current best practices. Instead, I’ve compiled the essential three ways for you to improve the traffic to your site.
Improving Your SEO
Search engine optimization helps your website gain visibility in search results and draw in more traffic. But SEO includes so many different practices that it can be a full-time job trying to keep up with all the changes and making sure your site is properly optimized.
In 2016, creating quality content will be the most important thing you can do for your SEO. You’ll still need to start with the right keywords to reach your audience, but instead of creating blog posts that are only 400 to 500 words, you should focus on creating in-depth posts that are between 1,000 and 1,500 words.
Focus on quality over quantity. You will get much better results from your SEO if you are posting one information-rich post per week than you will if you post flimsy articles five times a week.
Creating quality content will also help you to effortlessly get links back to your site from top sites in your niche.