If there’s a sure-fire way to persuade and influence, it’s through authoritarianism.
I don’t mean that quite as literally as I have written it, though to some extent I do. We are all seeking ways to grow our Gig analytics exponentially. The problem is, we want that now, without putting in the long term work, without the authorship, without authority.
The secret is authorship and authoritarianism. Let me explain.
By authoritarianism, I mean authority. An authority is someone you perceive as knowing something that you don’t know. That’s all. That’s why we are powerfully influenced by marketing campaigns touting academic study, pseudo-scientific jargon, and authority. If you want to buy a book about Influence and Selling, say, you might be met with a product identifying itself as ‘The authoritarian guide…’ I find that funny.
By authorship, I mean something like linguistic craftsmanship, artisan authoring, or crafty copywriting. All you have here on Fiverr is language: visual language, in the form of images and videos, and symbolic language, in the form of writing and copy. I offer a resume writing Gig, which is something I do in the real world as a Certified Professional Resume Writer… so trust me I know.
The fact that you do trust me and believe what I have just written is testament to my claims. (I am really a CPRW, though!) As someone who sells with words, you probably think I’m something of an authority who utilizes authorship. I’m an authoritarian author.
If you want more sales, you have to be that authority. You have to craft the image that you are an authority, and the way to do that is through being an author. Storytelling isn’t always fiction. By storytelling, you are telling the truth fantastically.
How is this advice actionable? Take the time to respond to clients well and properly. Craft what you author. You are aiming to craft the impression of authority. In doing so, you are influencing buyers to believe that you are the one to deliver the services they require. I utilize this technique in my resume writing all the time. If you show to an employer, through text, that you are diligent and intelligent enough to write compelling prose and copy, then, unconsciously, they become biased in your favor.
Write to buyers that way. Both before they buy, during the service, and afterwards. Solicit via Buyer Requests with compelling authorship. Buyers are more likely to, firstly, buy. They are more likely to believe the service you have provided is excellent. They are more likely to leave you great reviews, not just “Outstanding Experience!”. They are more likely to return to you in the future. They are also more likely to refer you to others.
This is THE tip. Write properly. Compose and construct your Gig descriptions. Proactively shift your mindset: you are delivering yourself, and that you have nothing but words to do so. Write thoughtful responses to reviews. Entertain the pre-buy consultation of clients.
It really, really does pay off.