There are no easy answers to marketing your gigs, and for writers and editors it can be really tough. For me, attracting tons of clients is not nearly as important as attracting the RIGHT clients.
Let me give a little background. I have had a Fiverr account before. I reached level 2 with something like 150 orders in 1 1/2 months a few years ago. This was a writing gig for 5000 words in 24 hours with research. After 1 1/2 months I was completely burnt out. I was doing all kinds of writing on subjects that I didn’t necessarily agree with, or want to be part of. While that’s somewhat to be expected when you offer writing as a service, a girl can only take so much on Vaping, Sex Toys, and Erotica, lol. I cashed out my PayPal account and turned off my account.
I decided to give Fiverr another try because I believe the platform is very plastic and exactly what I am looking for. Due to the fact that my old account was no longer active, and I really didn’t want to jump right back into the same trap, I created a new account. This time I have only offered gigs that I would be happy to do for anyone. I valued my time better, I no longer crank out 5000 word gigs in 24 hours for $5. In fact, I don’t even offer content writing, I freaking hate it.
What I did do was picture the ideal gigs that I wanted to do for other people, and the ideal client I wanted to work with. I want to make lasting relationships with writers and authors that are on the same page as me (oh! the puns). I don’t mind spending a lot of time on one project, but I want that project to be something that my clients and I can be proud of. I want to do projects that make us both want to work together again and again.
My gigs don’t offer the moon; this keeps the scammers and chiselers at bay. In fact, my gig descriptions sound a little standoffish. I don’t share my gigs randomly into social networks. I sure as hell don’t advertise my services in the Buyer’s Request section. I very rarely look at the Buyer’s Requests because they’re outrageous or complete nonsense. I barely advertise at all, yet I’m starting to get orders rolling in.
How can that be? I do actual networking. I am a member of many online writers groups, and I have become a member of their communities. I offer writing workshops in my physical community. I attend conferences on editing and writing. In other words, I’m doing it the old fashioned way; I’m building relationships and a business. I have never offered my services to someone I haven’t at least had one positive online social interaction with.
There are no shortcuts to business worth doing. There is no magic marketing bullet to get thousands of page views a day from people you genuinely want to work with. This is especially true for those of us working in the Language Arts.
I hope this strategy helps give other newbies perspective. There is plenty of work to go around in this category if you set yourself apart from the herd.