You need to make everything you deliver into premium quality. Rather than try to give something not as good for a basic package find some way to make the basic a really premium product, and the top of the line package something even better.
I dislike package gig for that reason, among others. Making clients choose between three levels of service does not make any sense to me in most cases.
I suggest not having packages at all and then having extras that can be added to your gig. (by this I mean just having one “package” instead of three.)
When you have three packages you can’t help but think you are being asked to pay a lot more just to get a super good service. And if you don’t want to pay a lot more you can expect an inferior service. It’s not a good idea at all.
It creates a negative impression, like you can’t win either way.
Aside from all of that, if others out there are like me, I get bogged down trying to figure out what package to get and finally give up and leave that gig.