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@Animators and film makers - What are you looking for in VO?

Hi guys,
The way to success is getting to know and understanding your clients, right?
Therefore, I would like to ask you:

What you are looking for in a voiceover talent?

I am looking forward to reading your opinions.


Is it experience, demos, delivery time, costs?
Or simply first search hit?
I would really like to know what you are looking for in a VO talent.