Still working on a Personal Marketing post but I am posting this now as a result of the huge number of forum posts about issues with search rankings. These posts are just my own opinion and thoughts and do not necessarily reflect Fiverr - I could be totally wrong.
We do not know what exactly is included in the ranking algorithm so anything I mention is speculation but based on common sense and what I have seen myself.
1. Has your category undergone an update? Were you required to edit your gigs? Check the Forum News Category and specifically, posts titled “Category Update”. If you haven’t updated them then this could be your issue. If you only recently updated them then they may be “under review” by CS as they seem to be manually reviewing edited gigs now.
2. Private feedback: Private feedback is an option available to buyers after they leave the public review. It is not seen by sellers. It is composed of a slider where the buyer rates from good to bad, free comment boxes and also the option to endorse the seller for the skills they have listed on their profile. I have no idea whether it is manually checked, randomly checked or anything else but after I initially saw this as a waste of time, I now think it is possible that it is being valued a lot. I think this because Fiverr tends to be quite slow with its rollouts and when they do something, they really focus on it. There is likely a huge amount of data becoming available to them with this feature and it would be silly to ignore it.
3. Self Promotion/Conversion Rate/Repeat Buyers/ Other factors: When we get busy with orders, it is easy to forget to maintain the basics. Have you stopped doing promotion like you did before? Are you converting your inquiries into sales? What percentage of your sales repeat orders? In algorithms, things usually move slowly most of the time but then big changes happen when a new update/value is added. If any of the usual factors have been considered as more valuable by Fiverr recently, then you may have experienced a sudden fall or jump. Look over how you are performing in the key areas that we know SHOULD be valuable to Fiverr and see if there are areas you have neglected.
4. Cancellations: When combined with private feedback, a high cancellation rate could be a REALLY SERIOUS issue. You see, when you cancel an order, the buyer can still submit private feedback on how the order was handled. If you tend to have problems with clients, verbal disagreements, misunderstandings etc, those clients are likely to leave unfavorable private feedback. This was never an issue in the past, you could really treat buyers badly if you wanted to and unless they took the laborious step of reporting you to CS, you got off without any issues. That has changed and so even when it comes to cancellations, you need to maintain professionalism and treat buyers with respect. I believe this could be an issue for many sellers - especially those who do not keep up with discussions on the forum and have no way of knowing about the introduction of private feedback.
EDIT: It should also be noted that it is likely that ranking factors are probably taken into account IN THE SHORT TERM - ie. A period of 30/60/90 days is likely as the visible Fiverr analytics mainly focus on these. This COULD mean that your historic 100(0)s of sales are simply not recognized or valued in the same way
So that’s it - 4 reasons you may not have considered for why you have fallen in the search rankings. There are plenty of other reasons but I have included these 4 as I think they are likely to be very common - especially among older, experienced sellers such as high volume Level 2 and TRS.
This post is one of a series of posts I am doing which are aimed at helping sellers to Up Their Game and begin to earn more from their work, gain new clients and make the most of being a freelancer. The posts will mainly be based on This Poll which is still open so if you haven’t made your voice heard, please do so as the more that vote on an issue in that poll, the more likely I am to post about that issue.
To see all posts in the series, Click Here