When I look at the same page, it doesn’t show “Average” in shows “Starting at”.
This implies they are doing “Split Testing”. Rather than decide what works and what doesn’t by talking about it, they are showing “Average” to some buyers, and comparing the buying behavior to the “Starting At” pages. You are one of the lucky ones seeing the alternate version.
If they show both pages to 5,000 buyers each, they can compare and see what works better in the real world, beyond the theories about what is best. Testing is a win.
IF it drives more revenue/sales for sellers, it will be expanded and that’s where it will go. If the “Starting At” drives more sales/revenue, that will stay.
They are not stupid, and they have publicly stated they want higher quality, and higher per gig prices this year.
That is smart business for them, and will benefit the higher quality sellers over time. This “Average” concept may turn out to be a bad idea, OR may turn out to attract better quality buyers who understand quality isn’t always at the $5 price point.
I feel bad for the sellers who build a business based on just being cheap. The market will continue to change, and IF Fiverr does it right, it will attract new buyers based on the quality of existing sellers.
People pay 10x more for voice overs via other markets compared to what I charge on Fiverr, so it is a great direction for my category. Anything they can do to raise the per gig pricing is a win for me.
They are smart to figure out how to build a marketplace where more buyers look for quality, and aren’t dependent on just being cheap. Cheap if very difficult to defend over time, but quality repeat buyers are a huge win for the sellers who have that focus.