Fiverr Forum

Before ordering a logo service [ARCHIVED]


#1

Greetings Fiverr community,



I want to leave some suggestions for all future buyers here on Fiverr. I’ve been selling a logo/brand service here for awhile and it has been time for me to leave (not now but soon). Some customers came to me complaining about earlier experience they’ve had on Fiverr. Here was what they complained about:


  • Not what they expected
  • Service wasn’t as the examples in the portfolio
  • Bad communication
  • Copying a stock image (not good because it’s neither personal nor unique)
  • Not following the description/brief



    So for all future customers who wants to purchase a logo from here pay extra attention to these things above.


  • Do a reverse image search if you have any doubts
  • Look at the previous work and when they were made
  • See how the rating was (sometimes this can be misleading though)
  • Be sure to read the description clearly
  • Contact the seller first and see if they can provide you with more portfolio samples
  • Think about your brand, its personality and your target market. The seller MUST know about these things.



    Be attentive and value your logo as much as you value your brand. That’s what I usually teach my customers.



    Cheers



    E H Wimstedts

#2

Great post, awesome suggestions for buyers.


#3

Excellent points!


#4

but the problem is some buyer come to you and asking to make a logo for them without any details


#5

Reply to @muradbougraine:



The main point was to list some suggestions for the general buyer. I’m fully aware that some buyers won’t provide the information needed but in that case I think it’s the responsibility of the seller to manage that. If not, one can always cancel the order and rephrase the description of the gig. Perhaps tell the buyer to contact you before ordering.


#6

As I stated in another great post on the subject of logos.



You can use mobile software to scan the picture to see if its used



-Android-

Google goggles



-iOS-

Search by Photo



-Windows Phone-

Bingle Goggles -


#7

How about these, in no particular order…


  1. Your logo serves as a face of your brand identity, much like your face serves to identify your own identity. As such, work on your brand first, i.e. culture, values, communication style before creating a logo. A pretty logo isn’t good enough, it needs to be consistent with your brand identity.


  2. Always get your logo in a vector format. If you do, your proud new logo can be small for a website, or scaled to the size of a building.


  3. Always create at least two versions, one for a light colored background and one for a dark colored background.


  4. Stay away from those pretty color blends. They take up too many colors in the palette. As such your rotating/animated GIF banners will look blown out (255 color max), and controlling coloring integrity throughout multiple mediums will be a nightmare.


  5. Many logo artists use photoshop and illustrator templates or logo applications to create logos. It’s fast, but lacks real artistic flare. For an enduring logo, try to find someone who can actually illustrate.


  6. If you have a tagline in your logo, get one version with, and another without the tagline. Many times your logo will be very small, such as a thumbnail image. Your tagline will be too small.


  7. Stick to a minimal number of primary colors. One to three primary colors is best.



    Cheers,



    Tim

#8

good post for buyer


#9

Reply to @wimstedts:

Yes, this’s what I do, I asked them some question If they give me an answer I can work based on their answer or not :wink:


#10

Good info!


#11

Reply to @tsweezey:



Good post. I’m writing specifically to the future buyers here on Fiverr and how to choose a seller wisely. But I agree on most points.



A brand identity should convey something about the brand and can’t be pretty until it’s put in a context. As for the third point I began designing dynamic brand marks that goes beyond just the color, it’s also about creating multiple design options for different parts of the brand. Say you have a hotel and you want to have a version of the logo for the restaurant and one for the beach. It’s a new trend.



I wouldn’t say there is a specific limit on how many colors to use. I don’t know if I can link here but I’ve seen many on Dribbble who have used over five colors with superior results but it needs somes skills.



I would neither say that someone using templates really is a logo artist. The most famous program used by skilled designers is Illustrator but the difference is that the designs are created from scratch and might be one out of many initially handdrawn sketches. Future clients must know that personality is important to remember something and to relate to something and therefore they must choose someone who can fulfill these things.



#12

Reply to @wimstedts: And to clarify just a bit… I just like fewer colors as I’m an old simple man :slight_smile: But no, there’s no hard and fast rule here. I think my point is that effective logo creation means that you have to foresee how the logo is being used throughout various mediums. The fewer colors, the easier it is to maintain the integrity of those colors. And, as you noted, skill has a lot to do with it too.



As for using templates, hey… so long as the customer knows what they are getting I’m fine with it. The problem is when you get someone who uses only templates then the creative value they can provide to the customer is limited. And many times (here on fiverr too), customers see these designs and think it’s the work of the seller, when it fact, it’s not. I think that sets up potential issues in regard to expectations.



Anyway, I’m pleased to see you help folks avoid a bad experience. Logos are a big deal, and the topic deserves the extra consideration you’ve provided. I look forward to more of your posts.



#13

You can also use tineye to see if the image has already been used before anywhere on the web. Pretty useful. I have experienced twice bad logo gigs, one of them I busted immediately just typing the key word + logo in google. What a shame :’( Now I’m really looking at customer reviews and portfolios…

Sheriff’s Note: External links are not allowed on the forums. Please read the Forum Do’s and Dont’s at the top of this page before posting.


#14

Reply to @tsweezey:



I want to thank you for taking your time to write here as well. I wouldn’t mind if also other members would write a few lines here about this topic.


#15

Reply to @minkymina: Hi,



Just a suggestion from my side. Customer reviews are not that representative of the quality of the service offered as each customer will have different experiences. One can’t neglect even one negative review in that case.



Also many designers don’t let all there work in the portfolio and might have stopped doing so a year ago. At that time they might not have been under pressure and now they get hundreds of orders each week which will lower the quality of the product.


#16

Thank you outstanding post article, yes it’s very important to take a look at details, I like the idea of looking in the date when the images are posted. There is a great specialist working in fiverr and I hope that the nasty ones couldn’t make them leave this great place.


#17

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I am a professional Graphic Design with 7 years experience.
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