Here I write only the main steps of the PPC Campaign.
- Campaigns and Ad Groups
- Keywords
- Negative Keywords
- Audiences
- Ad Copy
- Product Listing Ads (PLAs)
- Image Ads
- Location Targeting
- Ad Scheduling
- Budget
- Delivery Method
- Ad Delivery
- Ad Extensions
Technical PPC
- Conversion Tracking
- Google Analytics
- Google Merchant Center
- Remarketing