Fiverr Forum

Category Update: Search & Display Marketing

#1

Search & Display Advertising - New Service Types & Descriptions

(Please note the name change, was SEM)

Setup & Strategy Consultation - Helps Buyers get started with search marketing by setting up their account and giving them early guidance on where to invest their time & money

  • Account Setup - Review the Buyer’s page or channel to make sure they are following best practices. Point out possible areas for improvement.
  • Ad Type Recommendations - Analyze the Buyer’s unique marketing situation and make recommendations about which ad types they should focus on to get the best ROI possible.
  • Budget & Bidding Suggestions - Provide the Buyer recommendations on how to optimize their bidding and exposure, while keeping their costs low
  • Keywords Researched - The number of keywords relating to the Buyer’s niche that you will research so that the Buyer can gain maximum exposure. Range of: 1-10


Search Engine Marketing Campaigns - Helps Buyers get started with the basic, ubiquitous AdWords product by setting up campaigns and targeting them to relevant audiences

  • Account Setup - Setup the Buyer’s account so they can start advertising
  • Ad Copy Suggestions - Provide recommendations about what copy to use in the search campaign. Range of: 1-10
  • Ad Extensions - Setup Ad Extension so the Buyers can enhance their ads with advanced features like Reviews, Locations, Download CTAs and more. Range of: 1-10
  • Audience Targeting Suggestions - Provide recommendations about which audiences the Buyer should market to. Range of: 1-20
  • Campaign QA - Review the Buyer’s ad campaign to make sure everything is working correctly and is following industry best practices. Point out possible areas for improvement.
  • On-going Management (Y/N) - Provide ongoing advertising support services that help to improve targeting, optimize ads and improve ROI.


Display Marketing Campaigns - Helps Buyers get started with display ads based upon search terms, includes ad creation, targeting suggestions and remarketing integration

  • Account Setup - Setup the Buyer’s account so they can begin running visual advertisements
  • Ad Targeting Suggestions - Provide recommendations about which audiences the Buyer should market to. Range of: 1-20
  • Ads Types Created - The number of ads that you will design for the buyer.
  • Audience Research - Help the Buyer find the right audience for their display ads in order to maximize effectiveness and minimize spend
  • Size Variations - The number of different ad sizes that you will provide to the Buyer as part of the package
  • On-going Management (Y/N) - Provide ongoing advertising support services that help to improve targeting, optimize ads and improve ROI.


Product Ad Campaigns - Service specific to Buyers who are involved with Ecommerce - helps them set up merchant accounts, become a trusted brand and then utilize Ecommerce specific SEM products

  • Setup Merchant Account - Setup the Buyer’s Merchant Account so they can easily list products for sale as part of a PLA or PPC campaign
  • Shopping Campaign Setup - Setup the Buyer’s shopping PPC campaign so that they can advertise detailed product information alongside relevant search results
  • Upload Product Details - Help Buyers input relevant product data including descriptions, pictures, and pricing to create their campaigns. Range of: 1-500
  • Number of Products (#)
  • On-going Management (Y/N) - Provide ongoing advertising support services that help to improve targeting, optimize ads and improve ROI.


Remarketing - Helps Buyers get the most out of SEM by setting up and enhancing their remarketing capabilities via lists and rules

  • Create Custom Parameters - Create Custom Parameters to categorize the Buyer’s site visitors and tailor their bids and ads. Range of: 1-20
  • Create Remarketing Lists - Help Buyers create lists that are customized to their website, based upon a specific audience. Range of: 1-20
  • Install Remarketing Tag - Add a remarketing tag to the Buyer’s website to show ads to previous visitors
  • Setup List Rules - Help the Buyer create rules for people who viewed their homepage, conversion page, or other specific pages to better tailor their remarketing campaign. Range of: 1-20
  • On-going Management (Y/N) - Provide ongoing advertising support services that help to improve targeting, optimize ads and improve ROI.


Ad Review & Optimization - Helps Buyers to improve their SEM efforts by reviewing campaigns that have previously run and offering optimization suggestions

  • Account Audit - Review the Buyer’s page or channel to make sure they are following best practices. Point out possible areas for improvement.
  • Action Plan - A list of action steps that give the buyer a long-term strategy after completion of the gig.
  • Audience Targeting Suggestions - Provide recommendations about which audiences the Buyer should market to. Range of: 1-20
  • Bidding & Budget Suggestions - Provide the Buyer recommendations on how to optimize their bidding and exposure, while keeping their costs low. Range of: 1-20
  • Scheduling & Delivery Suggestions - Provide the Buyer recommendations about the time of day and the channel used for delivery. Range of: 1-20
  • On-going Management (Y/N) - Provide ongoing advertising support services that help to improve targeting, optimize ads and improve ROI.

1 Like
#2

Love to do SEM. Can you help me in making gigs where I can indicate that clients needs to offer me the budget and I can bill him or her for ads management?

#3

I have started another gig in Banner Ads category but unfortunately in Packages section I can’t select more then 3 number of size variations… It means fiverr has limited us to just give 3 banner sizes but why… As far i know when i started other gig this options was showing 1 to 20+ size variations.

Google Adwords has around 20 Number of sizes
AdRoll has 6 Number of sizes
Amazon they has around 20+ Number of sizes

How we gonna offer that number of sizes in Packages?

#4

Hello Guys,

I want to know that Ongoing Management, If check it on my gig do i have to manage it untill i deliver? or like how does this work? Please help…

#5

Hi
I read about your gig and would be interested in it
Please message me
Thanks

#6

i have the same question