Category Update: Social Media Marketing


#1

Social Media Marketing - New Service Types & Descriptions

Consultation & Audience Research - Focused on helping Buyers understand the social media landscape they operate in, so they can best their competition. Sellers here provide social media strategy and research services.

  • Page/Channel Evaluation - Review the Buyer’s page or channel to make sure they are following best practices. Point out possible areas for improvement.
  • Keywords/Hashtags Researched - The number of keywords and/or hashtags relating to the Buyer’s niche that you will research so that the Buyer can optimize their content for maximum exposure
  • Competitors Researched - The number of competitors that you will research for the Buyer. Range of: 1-10
  • Influencers Identified- The number of important influencers relating to the Buyer’s niche that you will identify for the Buyer.
  • Action Plan- A list of action steps that give the buyer a long-term strategy after completion of the gig.


Profile Setup & Integration - Focused on helping buyers to set-up their social media profile and integrating them with their website and other tracking software.

  • Page Setup - Help the buyer by setting up their social media accounts and inputting relevant details.
  • Additional Platforms - Provide additional value by helping the buyer to get setup on multiple social platforms (e.g., Facebook, Twitter, LinkedIn). Please clearly define in the Gig description and metadata (single select) which platforms you can handle. Range of: 1-5
  • Analytics/Tracking Setup - Setup analytics/tracking dashboard for the Buyer to ensure they are accurately capturing data about their visitors
  • Website Integration - Link the Buyer’s website and social media pages and ensure that traffic will be counted correctly in their analytics dashboard
  • Action Plan - A list of action steps that give the buyer a long-term strategy after completion of the gig.

Social Content - Focused on producing valuable social content that can drive the Buyer’s brand message forward Ex. social posts, memes, short videos and visual assets, etc.

  • Custom Graphics - Create custom graphics to enhance the Buyer’s content Ex. Memes, Images, Text Overlays, etc. Please specify in your gig description what type of content you will provide.
  • Custom Videos/GIFs - Create either custom video or GIF content for the Buyer. Please see Gig description to confirm platform(s) offered. Please clearly define in the Gig description the type of content you can handle.
  • Keywords/Hashtags Researched - The number of keywords and/or hashtags relating to the Buyer’s niche that you will research so that the Buyer can optimize their content for maximum exposure. Range of: 1-10
  • Page/Channel Evaluation - Review the Buyer’s page or channel to make sure they are following best practices. Point out possible areas for improvement.
  • Social Posts Created - The number of different social media messages that you will write on behalf of the Buyer . Range of: 1-10


Above is an example for content that includes a graphic Ex. Pinterest, Facebook, Instagram
Below is an example for text only content Ex. Twitter, Facebook

Shoutouts & Promotion - Focused around getting the Buyer’s message seen by the right audience via sponsored posts and distribution to relevant groups/channels

  • Additional Links -Allow Buyers to post multiple links inside of a promotional message Ex. Social profile link, page URL, product URL, etc. Range of: 1-5
  • Audience Size - The size of the audience to which you will promote the Buyer’s message. Range of: 1-10,000,000
  • Number of Posts - The number of messages that you will post for the Buyer. Range of: 1-20
  • Permanent Post - As part of this service, you will permanently leave up the Buyer’s post
  • Social Posts Created - The number of different social media messages that you will write on behalf of the Buyer. Range of: 1-10

Social Media Management - Focused on helping Buyers to engage with their following via posting, comment response, active outreach, etc.

  • Action Plan - A list of action steps that give the buyer a long-term strategy after completion of the gig.
  • Full-Time Engagement - A service that helps Buyers by engaging with the community relating to their niche Ex. Likes, Follows, Comments, Shares, etc.
  • Management Duration - The number of days that you will manage the Buyer’s social media channel on their behalf. Range of: 1-30
  • Page/Channel Evaluation - Review the Buyer’s page or channel to make sure they are following best practices. Point out possible areas for improvement.
  • Schedule Posts - Schedule posts to go out on the Buyer’s social media page(s) at a series of future dates

Social Ad Campaigns - Focused on helping Buyers to create ads, traffic ads and optimize ads on the social platform of their choice

  • Ad Versions Created - The number of ads that you will design for the buyer. Range of: 1-20
  • Targeted Audiences (#) - Provide recommendations about which audiences the Buyer should market to. Range of: 1-20
  • Number of Platforms - The number of variations included to accommodate different platforms (e.g., Facebook, Twitter, LinkedIn). Please clearly define in the Gig description and metadata which platforms you can handle. Range of: 1-5
  • Page/Channel Evaluation - Review the Buyer’s page or channel to make sure they are following best practices. Point out possible areas for improvement.
  • Tracking Pixel - Create a tracking pixel so that the Buyer can link traffic to sales
  • On-going Management (Y/N) - Provide ongoing advertising support services that help to improve targeting, optimize ads and improve ROI.

Social Ad Management & Optimization - Provide advertising support services that help Buyers improve ad targeting, optimize copy/creative and improve ROI

  • Account Audit - Review the Buyer’s page or channel to make sure they are following best practices. Point out possible areas for improvement.
  • Audience Targeting Suggestions - The number of targeted niche audiences that you will identify for the Buyer to market to based upon their specific needs/area of focus. Range of: 1-20
  • Bidding & Budget Suggestions - Provide the Buyer with a list of strategic recommendations about how to optimize their bids and get the most out of their advertising budget. Range of: 1-10
  • Campaign QA - Review the Buyer’s ad campaign to make sure everything is working correctly including ad units, links, analytics, bids, etc. Please specify in your gig description all elements that you will review
  • Competitors Researched - The number of competitors that you will research for the Buyer. Range of: 1-10

Analytics & Tracking - Help Buyers understand the activity generated from their social media pages and ensure that engagement is being tracked correctly across relevant platforms.

  • Analytics Account Setup - Set up a customized analytics dashboard for the Buyer
  • Tag Manager Setup - Setup tag manager for the Buyer to ensure that traffic to their site is counted correctly
  • Ad Tracking Pixel Audit- Review the tracking pixel associated with the Buyer’s ads to ensure that it is working and traffic will be counted correctly
  • Analytics Report - Review Buyer’s page/channel analytics and provide a report highlighting key details and insights
  • Action Plan - A list of action steps that give the Buyer a long-term strategy after completion of the gig.


Demoted to Level 1 FOR WHAT?
#2

I work in social media marketing niche. I have checked it, it is showing everything same.


#4

It is very important for all seller.


#5

Now if only there were a way to ensure all buyer requests were in fact… buyer requests.


#9

Very smart plan to develop business relation on fiverr.com


#10

Thanks that’s very nice information… I come this forum in first time…


#12

yes,This is very smart plan for fiverr.com


#13

Its very helpful and smart plan for us


#14

This is very helpfull plan for fiverr.com.


#15

Help Full post for every marketer.


#16

thanks most important tips


#17

Very informative post with lots of ideas to make a perfect package. Every package description is also helps us to compare with different kind of sub category. :thumbsup:


#18

Thanks for the helpful post and smart plan for us. I think it’ll help us a lot.


#19

So are you saying that we MUST use the 3 categories bc I don’t want to use them that’s why I don’t. I prefer a flat fee and if they want something extra I like to create a custom gig. Sometimes it’s not always easy for me to break down what they “may” want.


#20

I think its very helpful for us. Now we can earn more. Thanks fiverr for update


#21

Thanks so much!
This is Great!


#22

Great And Amazing ,
Thank you Very Much


#23

quite important info for all sellers


#24

Good information . I appreciate it.
Thanks for this plan.


#25

It is very helpful and smart plan for fiverr.com.