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Choosing the Right Keywords for Your Gig - Help

How do I know if I’m targeting the right keywords? I need a complete tutorial on this, please. I’m not sure if I’m using the right keywords in my gig, here it is:

I’m offering web content writing services. Which keyword should I choose to rank my gig on? I chose the “home page” because there were about 200 gigs on this keyword.

How do I know if the search volume of that particular low-competition keyword is high?

Which keywords should I add to the “search tags” section?

If I choose one keyword as primary and add it to the search tags, should the rest of the search tags be relevant to that keyword? How do I find them?

Should I focus on adding the keywords I use in “search tags” to the title, description, etc? Or I can use different ones as well?

Please tell me some effective ways to tweak my gig so I could get lots of impressions and clicks and boost my chances of getting orders.

Sorry for the long post, but I really need help. Thanks.

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