Firstly, lets say this outright, Fiverr is not set up for proper licensing of voiceover work. It’s not a knock, just an observation from a longtime voice talent.
To begin, the voiceover talent him/herself will always own the rights to the actual performance, but licensing it out for use.
It’s the “where”, “how many people will it reach”, “geographical location/region” “number of media/platforms on which the voice will be used”, and “duration”…in this case probably perpetual, since we, on Fiverr, can’t always track the usage
My thoughts on audiobooks…or the voiceover area-wide would be to add a missing category titled “Full Buyout” and make it negotiable based on the genre/book selling platforms, etc. What generally happens with audiobooks is we get the choice to get royalties or a full-buyout. I, 9/10 opt for the full buyout option as I operate under the time value of money principle. If the author has dozens of books and a ton of reviews, I might opt for the royalty payments…but that would not be an option on Fiverr as we’d have to exchange info, get access to book sales date and so on. But the Full Buyout option would work for Audiobooks as it’s similar to the Full Broadcast license offered for non-audiobook reads.
I look at voiceovers as either Broadcast/Internet or Non-Broadcast.
Non-Broadcast would be stuff like corporate, training, IVR, movie theater spots, live events (like recording an opening for a motivational speaker), video games…things like that.
Broadcast would be equal to commercials on TV, Radio or Internet that would cover promos, wraps, imaging, explainer videos.
So the short answer is, in my opinion, for Audiobooks, Podcasts, Phone systems & IVR charge full broadcast rights, as the system currently stands.
Everything else falls under commercial.
I just did an intro for Good Morning Britain’s Oscar Show. Should be commercial, but I charged Full Broadcast as it’s going over multiple media.
Easy answer, add a new category for Audiobooks (which could be blanketed over or replace full broadcast) called Full Buyout.
Just my thoughts. Hope they were helpful,