Conversion Rates Low


#1

My conversion rates are very low lately…how does Fiverr calculate this and how can I improve mine?
Thanks!


#2

Conversion rates are calculated by tracking how many people click into your gig to view it, by the amount of people who purchase your gig. Conversion means how many people converted to a sale.

Example: 50 conversions from 1,000 clicks, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%

To improve your rates, it could be any number of things. e.g. your title and image entice the visitor to click through to your gig but when they viewed your gig, it wasn’t what they wanted or they didn’t feel compelled to buy because you didn’t offer a solution to their problem.

If you want feedback, you can post in the ‘improve my gig’ section on this forum for help.

It’s all about testing what works and average conversion rates are different for each niche. For example 2 of my gigs conversion rates are 0.06% and 13%, both I calculated on views and not clicks but these figures mean nothing to me because the 0.06% is my best seller and makes me the most money. Things can always be improved of course!

Hope that helped.