I find it super frustrating personally, and it’s high up on my list of things I’d like to see Fiverr change.
In the past year, we’ve noticed a huge push in Fiverr promoting the platform outside of the US, particularly here in the UK. We would often see it being advertised on the escalators on the tube, even as recently as a couple of months ago. We’ve always found that about 50% of our business comes from the UK, but recently we’ve noticed that a large percentage of those buyers are brand new to Fiverr, so the marketing seems to be paying off. It’s being seen as a serious work tool here in the UK.
With this in mind, we recently changed all of our $ pricing to be more appealing from a £ perspective (getting as close to rounded £ figures as we can). So long as the currencies don’t fluctuate too much, this means we can say something like “It’s going to cost you $30, or around £25 etc”. But it’s difficult; as I’m sure you’ve found out, you can only use increments of $5, so no matter what you do, it’s never going to be perfect.
Yes, it’s a US system… Yes, the overwhelming majority of buyers are US based. But, as Fiverr look to expand into other markets, they would be wise to give those markets the courtesy of allowing them to use their own local currencies more effectively. US buyers only make up about 20% of our revenue; if given the choice, I’d much rather set rates in £, and then convert to $ for our US customers.
Money talks at the end of the day, and if enough customers suggest to Fiverr that they would like to see more rounded prices in £, then perhaps we as sellers will get that control in the future.
What might be even better, is a feature where sellers set multiple prices, to cover not just dollars, but some of the other major currencies they operate in… Euros, GBP, AUD, CAD etc. And have the site apply the correct pricing based on the buyer. If you go to iTunes to rent a movie here in the UK, you don’t get the $ price converted to £, you get the localised price, for the exact same thing. There’s no reason why it couldn’t work here.