100% agree with this as one strategy but also…
I would strongly advise not changing everything due to a couple of quiet months - there has been enough happening this year to cause every business to be cautious with spending. However, as the summer goes on, things begin to open up, the current unsettled climate in many western countries will dissipate and businesses will grow in confidence again.
To give some perspective, I have 6 regular US/UK, SEO/Marketing clients (4 on and 2 off fiverr) who have been with me for over a year with 3 being over 2 years, always ordering monthly with an order of between $150-300. They are in vastly different businesses yet each one told me that they have to hold off ordering in March. Two have since come back to restart again with a request for smaller orders to start with, the others are still holding off. Both of these have been to promote the significant changes they have made and the new COVID-related products/services they now offer.
My reaction to this has been to continue to do a couple of things for each in these months, to keep things we have built up going - about an hour/month each - which they have appreciated. If all continues to recover, at the end of this month I will suggest restarting our orders again as before with more targeted work for short term returns.
The takeaway from this for others should be that almost every business has been affected so looking at pricing and reducing how much time and effort you put in to each order (to reduce your cost and price) could be more effective than dramatically changing approach.
In this time where a lot of my regulars are quiet, I have been pushing for projects here and there, taking every inquiry seriously but not compromising quality. My listed price hasn’t changed but those asking for discounts or concerned about price were offered a couple of options:
- Translation without Proofreading included
- Splitting projects over a period of time to make them more affordable for the client, rather than a big cost up front
- Looking at what they really need to do now and holding off on other things
- Full price with an additional service - free blog post, press release, consultation
Basically being flexible around how things go while always reiterating that this is “at this time”, “in these unusual times” etc. How you word things, the impression you give of yourself and your service, extra communication (low response time for every message, thanks for ordering, I am working on your order now and will complete it by X, etc) have resulted in these going smoothly and the clients having an overall feeling of good service.
This has resulted in several orders that are quite large (mid 3 and low 4 figures) coming in which are still worthwhile in terms of time being spent on them. I also have employed a student who is working with me part time on some things, doing grunt work etc (not direct client work) while also implementing a marketing strategy of mine to directly target reopening businesses as things improve this and next month.
Finally, Fiverr has been pushing and pushing and pushing the platform to businesses for the past few months. I have mostly been dealing with new buyers from Europe and the US who are established businesses. Right now many are being cautious and careful with money but when things improve, they will remember the level of service and quality of delivery and will have every reason to continue with me rather than revert to their old supplier/direct employee. Hopefully.