Descriptions

[hammadsharief]

I’ve read into several posts and articles, but I’m curious on your thoughts of descriptions. More specifically, descriptions of the package section versus of the description section. Since the first thing Buyers see are the packages, should a Seller focus on the package description? (I worry sometimes that Buyers don’t scroll down to view my description section.) What’s the optimal way of using both sections in your opinion?

[blaisefaint]

Dear Hammad:

According to David Ogilvy (a famous “Mad Man”), writing in the early '80s, about 5% of readers read your copy.

Your gig packages are important, your video is important, and your images are also important.

Good luck,
Blaise