Fiverr Community Forum

Difference between marketing and spamming

Hi, as I am a new seller I’m really confused about gig marketing and spamming… I had serched on google but still have some confusion… can anyone give me some clarification and examples … ?
thank you

6 Likes

An example for Fiverr itself, in case that’s what you’re asking:

Advertising your gig in the subforum where it’s allowed (My Fiverr Gigs) = Marketing

Contacting other Fiverr users on the main platform to pitch your gig or advertise your gig on other subforums = Spamming

Outside of Fiverr, for places like FB, Instagram, twitter, also Craig’s List & Co., etc., also read the Terms of Use of the sites you intend to use for marketing to make sure your marketing plans align with those and won’t be considered as spam (and might in the worst case lead to losing your account), for anything else, too, plus use common sense.
Sending someone a marketing mail once a week for 3 weeks, probably fine (if you obtained their email in an OK way), sending a mail every day for a week, most probably seen as spamming.

Obviously, if you ask 10 people, for instance, how often sending a marketing mail would be ok, you’ll get 10 answers.
Everyone’s threshold for marketing/spam is different, try to put yourself in the shoes of the person/group you intend to market to/spam, would you yourself consider your “marketing actions” as marketing (and maybe even buy), or as spam?
If the latter, keep working on your marketing plan until you won’t think its spamming. Ideally, ask some people you trust will give you an honest answer before starting your marketing/spamming.

I’m no marketing specialist, though, that’s just my personal take.

11 Likes

Thank you :slight_smile: :smiley: :smiley: :smiley:

1 Like

Here’s the definition of spamming from Wikipedia: " Spamming is the use of messaging systems to send an unsolicited message ( spam ), especially advertising, as well as sending messages repeatedly on the same site. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps,[1] television advertising and file sharing spam."

Please note that even sending one unwanted message (that is, messaging someone who has never expressed interest in your services to offer them something, either on Fiverr or anywhere else) is spam.

Another example of spamming would be using the “reply” function on social media like Twitter or Instagram to advertise your service.

As for marketing, it’s more complicated, and if you want to do it properly, you will have to invest a lot of time in learning how to do it. Marketing is considered a science now, people get degrees in it, and do just marketing for a living, so it’s not something that can be taught/explained in a single post.

From Wikipedia: " The process of marketing is that of bringing a product to market, which includes these steps: broad market research; market targeting and market segmentation; determining distribution, pricing and promotion strategies; developing a communications strategy; budgeting; and visioning long-term market development goals."

So, an example would be: you research where your target audience is, and you start communicating with them, not by posting links to your gigs, but by helping them (advising them, answering their questions, giving recommendations, and so on). That’s how you build trust, and in time (and it does take time, you wouldn’t trust a random stranger who just tries to sell you something, either), if they need your service or know someone who needs it, they might hire you or recommend you.

Like @miiila, I’m not a marketing expert, these were just some basics.

6 Likes

thank you give a description on spamming. it helpful

1 Like

thanks, The points make sense …

wow thanks dear , I appreciate

Here’s another bit of advice: don’t call people you don’t know (and who don’t know you) dear. It might seem condescending, women might find it creepy that a random stranger calls them that, and men might think that you’re flirting with them.

6 Likes

Marketing is effective, spamming wastes the time of both you and the person you spammed.

5 Likes

give promotions on social networks like twitter for example, they can take it as spam, if you only put the same phrases and publish many times in a short time. but each social network or page takes the spam in a different way

1 Like

you’re right, as different people come from different cultures…

I appreciate :heart_eyes:

Thank you. You are given short but informative bits of advice, which is very useful.