I’ve been using Fiverr pretty much daily for 16 months now, working as a seller as well as occasionally ordering services. I love that Fiverr are introducing new stuff, like their insurance plans and “And Co”. But they’re icing on the cake and I personally don’t have any interest in using them.
What I really want are improvements to the site. A more friendly and feature-rich atmosphere to the sellers, to make up for some of the recent backlash and disliked changes, and to improve the system here and now as well as long-term. Changes to are actually useful, though not necessary since the system is already great and any “necessary” changes would just upset people. Tools that are there if needed but that are a bonus.
I have plenty of ideas, but here are the two that are at the top of my list as I’ve found myself actually having a use for them right now:
1. Loyal Buyer’s Mass Messaging System
Sometimes, I want to send a message to all my repeat buyers. It could be to inform of a planned price increase. Obviously, a standard mass messaging system is out of the question since sellers would abuse it. But much in the way that buyers can “favorite” sellers this system could be a sign-up system. Like, “Subscribe to notifications from this seller”. It could improve communication and buyer-seller relations.
The system would have to have strict limits. Before sending your message you would have to select an option from a list regarding what your message is about (“price increase”, “gig changes”, “discount offer”, etc.)
Subscribing to a seller could be suggested automatically after for example a buyer’s third order from the same seller, in a similar way that they system reminds buyers to leave a review. I would also include an “invite to subscribe” button that the seller can use, but maybe limited to once a month per buyer. This button would make it easier for sellers to encourage buyers to subscribe for gig updates in a natural way.
And of course, buyers need to be able to individually reply to the mass message - the primary purpose of the system is, after all, to encourage communication and increased sales.
2. Discount System
I would like to see a discount system. The seller can activate a discount for a specific gig by selecting the discount level (5%, 10%, 15%, 20%, 30%, 50%) and an end-criteria which could be a specific number of days or a specific number of orders (for example when the discount campaign has resulted in 5 new orders).
Gigs currently running a discount would be featured in their own Discount section on the Fiverr front page. The gig page itself would have the discount clearly advertised on the page, to encourage buyers to act now.
This could potentially also be tweaked to get new sellers some attention. I was registered here for several years before I randomly got my first order. Once I got that first review, more orders just kept coming.
Finally, the discount system could be tied in with the “loyal buyers” mass messaging system, for example by offering subscribed buyers a discount during quieter times.
And the discount would of course apply to the Fiverr fee too! If this was implemented but the discount only applied to the seller’s profit it sends the message that Fiverr doesn’t really believe in the system. The seller and Fiverr should be on the same page as the whole point is that both would benefit from increased sales.