I’ve had people ask this previously and it really annoys the hell out of me. If someone tells me that my SEO article isn’t pulling traffic to their website and they want more keywords cramming in, I just point out that their site is garbage and keyword cramming is the last thing they should be doing.
The problem as I see it is that if someone wants me to defend my work, they are basically asking me to write an essay about everything I have done and why.
In fact, I have a problem with over delivering which I really need to get on top of. Someone (clearly Asian with broken English) paid $20 the other day for a keyword optimized about page and a from template 30-second video designed as a brief explainer. (Yes, this gig needs to go).
I delivered an awesome sales page and a 1-minute fully custom video. The client, however, is upset because I haven’t included all the information from the 2,000-word essay which they wrote about themselves. The thing is, I didn’t include much of this on purpose as the client has a health food start up which they have started after suffering years of diarrhea due to IBS.
Now sorry, do you really want one of the most visited pages on your new health food website to rank in Google for the word diarrhea?
I don’t do refunds I and although I will (if the client insists) include more references to diarrhea and IBS, I am most certainly not going to write the client a summary of why this is a bad idea and answer lots of subsequent questions.
In short, problems like this usually arise because buyers (usually middlemen/pretend SEO companies) don’t have the faintest idea how to assess the quality of what they have received, or even what they are actually doing,