In a recent blog worth reading and titled “How to Stay Sane—and Thrive—During a Work Lull”, Fiverr tells us to not lower our rates.
The blog writer, Fiverr’s Social Media and Content Manager Hannah Curran, makes some really good points:
It’s super tempting to offer a deal and slash your standard rates when things are slow. The thing is, this lowers your morale and hurts your business down the line. (And let’s not forget, it undercuts colleagues working in the same space too.) Instead, offer different services that you are comfortable charging less for. For instance, if you normally charge $75 an hour to write, offer editing for $50/hour, or $50 for a set of six product descriptions. Are you an illustrator who normally charges $50 for a custom illustration? Then create sets of pre-designed illustrations and sell them for $20 bucks. While work lulls can be stressful and anxiety-inducing, they can also be blessings in disguise. There’s no need to push the “panic” button. If you see them as an opportunity to rethink your business, expand your creative and marketing skills, and make the most of that time, you can not only get through it, but will be laying the building blocks for a thriving, kick-butt freelancing business.
But, of course, writing a blog about how to get through a Fiverr lull is one thing, actually getting through a Fiverr lull might be another.
What’s your take on that, do you have experiences to share?
Did you try something like the things mentioned and did it help you through the lull? Even better ideas or tactics you’d recommend your fellow Fiverr sellers?
Did you push the panic button and lower your rate? Share what happened! Would you do it again, or nevermore?
Or do you play it cool and just kick the can down the road whenever it happens?
My own experience is that mostly, when it looks like a lull is coming and I think “Finally! Enough time to … work on my passion project (another thing the blog mentions, though, to be honest, I don’t have a passion project but several of them, which probably is not good in terms of getting to work on them), clean the stairs, just play or read or … sleep!” usually the lull is already over again before I even got started on any of that …