That’s certainly a valid perspective. And yes, impressions can be a useful stat in those regards. However, my point is, don’t rely upon impressions to be the be all, and end all of gig success.
Clearly, we, as sellers cannot control who sees our gigs, and when. And clearly, those impression stats aren’t always accurate (as this present site issue indicates). What we CAN control is what they see. So do your promoting, use impressions as an auxiliary stat, but don’t reply on impressions to dictate the value of your gig.
If a gig isn’t selling, THAT should be your strongest deciding factor. Just like in a grocery store (or any retail store for that matter)… customers can walk past a product on a shelf, and see it – that would be an impression. What matters is whether they buy that product or not. If customers buy the product, great – you’ve found a marketable product that people want. If they don’t buy that product, all of those products eventually get removed from the shelf and are no longer sold in that store.
Impressions just tell you that people SAW your product/gig. That’s all. It doesn’t tell you what people THOUGHT about that product. You want to know what people think about your product, not that they were walking by the shelf and saw it sitting there.
Sales and messages about that product determine the value of that product – or gig – on the open market. That is what is most important.
Impressions are just a number. A relatively low-value stat in the grand scheme of things.