Fiverr is data-driven, so I’m sure the product team is constantly working on the sales process based on metrics and data gathered from the usage patterns of the website.
Yet, there’s one part of the process that seems to have suffered, at least in my experience; the review process.
I say this not only as a buyer but also as a seller. As a seller, I’ve noticed that I receive fewer reviews compared to before.
My rated orders (all time) has gone down a few per cent (3-4% I believe) in the past months, but the acute effect is more visible: 3 out of 4 buyers have not left a review in the past couple of months.
That’s a big dip, considering I’m offering the same high-quality support and service as before, and I don’t think there’s a coincidence.
I’ve noticed as a buyer that the review process has become more and more involved over time.
This is understandable since Fiverr loves data. The “secret review” (the one you never get to see, but that – at least in my opinion – is the driver behind things like “Fiverr’s Choice”) has been added to the after-sales process.
In the past, the reviews used to be pretty useless, since it was only a matter of leaving a five-star rating and that was it. Even the text box was prefilled with “Outstanding experience!” or something like it if I remember correctly.
So I get why it needs to be more involved than before.
However; it has become a chore to leave a simple review. It takes 1-2 minutes if you don’t know what you’re doing, and at least 30 seconds + whatever time you need to write the actual review.
I think the process has gone from streamlined to clunky, and to be honest, even I stopped leaving reviews unless I’m super excited or very unhappy with the service, because it takes too much time to complete the process.
I might be mistaken: maybe the product team has different data and maybe the review process has increased the engagement, but that’s not what I’m seeing.
Anyone else with an opinion on this? Are you getting more or fewer reviews, compared to a year ago? Two years ago?