St. Level’s Day has wreaked its havoc upon us, and if you’ve been demoted, it must feel harsh.
Remember though, that Fiverr doesn’t have anything personal against you - the levels system, analytics, and the metrics we have to meet is a numbers game - so just why did Fiverr decide to make this update to their platform? If I were to zoom out and look at the big picture and Fiverr’s strategy, this would be my guess.
Fiverr wants to be the platform of choice for small businesses and others to purchase freelance services. They have already done a lot to achieve that - powerful marketing, an easy to use system, productized services, and lots more.
So, they can clearly get buyers and sellers to the marketplace, now they need to focus on the quality of the experience when they are here. I am guessing that the success of Fiverr is a combination of reputation, repeat business, word of mouth, and marketing.
Reputation, repeat business, and word of mouth all come from having a positive experience on the platform. What impacts that positive experience? Cancelled orders, failed delivery, poor sellers, and bad communication.
When they measure and address those points, demote sellers failing to meet them, and reduce their visibility in search results (since I am fairly certain levels play into the search algorithm) they improve the quality of the marketplace as a whole.
Again, it’s a numbers game: Reduce the number of spam sellers, promote quality sellers and services, provide greater satisfaction, and the overall reputation of the marketplace should improve. That means more people use the service, meaning more business for Fiverr, and for sellers who meet their standards.
If you’ve been demoted, you probably do not want to hear that the levels system update is likely for “The Greater Good” but remember that Fiverr has made this as a business decision to enhance the reputation of the marketplace, not to screw individual sellers (although that is an unavoidable side-effect.)
I believe they made this decision to improve Fiverr’s long-term reputation and viability, which will reward sellers who can meet their strict criteria. Is it perfect? No - But I expect the longer-term benefits will outweigh the short-term costs.
I am interested in a discussion about this, but I really do not want this to become a complaints thread about how you individually have been impacted. There are plenty of other places to vent your frustration. Instead, I am interested in your thoughts on what the medium- to long-term impact of this is likely to be (naturally assuming you are an awesome seller who has the level they deserve. )