After watching my analytics page for months, the number of orders is directly tied to my income each month. I was surprised to see how closely it correlates with it. It almost pinpoints how much in earnings I have every month.
Also with less orders, the average order size is much less, and it is related to how many custom orders there are compared to regular orders. I can’t understand how this would be possible, that less orders means fewer custom orders, but it does relate to it.