I’ve been on Fiverr since Nov of 2017. I’m currently a Level 2 seller and on track to become a Top Rated seller in the next few months. My particular specialty is Voiceover and in the past month I’ve had three different people reach out to me for advice on getting more sales. While my niche is voice work, I think the points I want to share will apply for any type of freelance work. I’m by no means an expert and I’m not able to quit my day job yet, but I have been able to build up my Fiverr business to between $600 and $1000 per month - and that’s without me doing nearly as much as I should be to market myself. So, here are a few tips that have helped me.
Pay yourself to learn - what do I mean by this? Well when I first got started in voiceover I would watch YouTube channels, FB videos, etc… from voiceover “pros” who spoke very negatively about freelance platforms like Fiverr… they would say things like “don’t sell yourself short” or “I won’t even turn on my mic unless I’m making at least $100”. Well, that’s one school of thought… but I took a different approach I said I want to learn my craft and become a pro… what better way than to get paid to do it! I started out working very cheap! I would do a 300 word voiceover for $5… why not? It’s not like I’m too busy to do it. In the mean time as I’m working “too cheap”, I’m gaining experience and getting better at my craft. I was able to win quite a few “buyer request” jobs right out of the gate because I was cheap - I’m not ashamed to admit it! But guess what, I’ve been able to raise my prices (though I’m still less expensive than most other Fiverr VO people I see) and remain fairly busy. So, I understand the idea of not selling yourself short, but at the same time, if you can earn some quick jobs because you’re “cheap” it’s better than doing nothing and just waiting around for your first “high dollar” job. Also, many of my first “cheap” customers are regular buyers now and are paying me much more than when we started working together.
Make it easy for your customers to do business with you. I gotta say it… some of the Fiverr gigs I see are so specific and full of “legalese” I wouldn’t want to purchase them. I’m not saying this to boast… but I have never received less than a five star rating. I think I am a pretty good voice talent… I’m maybe not the best but I do good quality work. What I do very well is provide excellent service… and that means I am willing to go above and beyond. I have had $5 orders that have wound up taking me hours to finally complete due to minor revisions, etc… but I’ve also had $100 jobs that took me ten minutes… it all balances out. Just be committed to being very easy to work with. Respond as quickly as possible to customers and potential customers, finish your jobs as quickly as possible, always be friendly and courteous even if they aren’t, etc…
Don’t be so focused on a single transaction that you lose sight of the long term relationship. I have two clients that probably make up 40 to 50 percent of my total business. I get multiple jobs per week from each of them. Over the past two years we’ve built up a relationship. On occasion I will do something for free for both of them! That’s right! They will say “hey, I’m sorry, but the client just decided they want to completely change the script” - well, I could very well charge them for it… but often, I don’t! I want them to be happy and continue to use me… on the flipside, they both consistently tip me or even tell me to raise the price on an offer I send them. It’s all about the relationship not the transaction.
Don’t be afraid to say “No” - now this may seem to contradict my first point but hear me out. When I was in my “cheap” mode when I first started out… I would take any and every offer that came my way. I’ve learned to say no to a lot of the offers that come in to me. If somebody has a budget of $5 for a project that you’d normally charge $30 for… that may be a clue that you might want to say “no”. My experience is the customers that are most fixated on a price are the ones that will be the most difficult and time consuming to work with. I’ve got one customer that was one of my very first… to be honest I charge him less than half of my normal rate… why? Well, because he sends me a lot of business, but more importantly, he is SO easy to work with… never needs a revision, never needs anything… very low maintenance so I have no problem working with him. I used to have a customer that would send me these little $5 jobs almost daily… on the surface, they looked really easy… they were very short (like 20 words or less)… but the guy was so high maintenance and had such unrealistic expectations that I couldn’t do it any more. It just wasn’t worth it. So, at the beginning there is a fine line between getting yourself out there and doing as much as you can (even if it’s cheap!) and not being taken advantage of… you’ll know the difference as you get more experience.
Hope that helps!