Fiverr promoted you as a new seller when you started. You stood out when people search for new gigs. There were particular clients that were interest in using new people. When you move to level one, you are moved to a new category. you then had to compete with new people in the category. You also have a new clientele - people who are buying in level 1. Same with level 2.
I am not advising on changing rates but when I changed my rates, for the most part, the same customers didn’t start paying more, I changed to a different group of people that were interested in my services at that price point.
I would definitely use videos to show your personality and help people understand your unique offer. I have changed videos 3 or 4 times before I got it just right.
When there is multiple people in your category, Fiverr rotates exposure. You will notice a fluctuation in exposure throughout the month.
Having active orders will continue to help make your gig relevant to the search engine. Continue to keep direct sales in your queue. Continue to self promote and have real people you know order your gig.
Your gigs are focus on a specific editing needs or functions. If your clients do know a lot about graphics processing, they may not even realize that they could use what you offer. You could target a more generalized product like creating amazing motion pictures for facebook/social posts. Video/Text/Motion Ads for Facebook. Think of your particular customers and what they are looking for. Also pick customers that are spending alot of money frequently. These small business ventures will spend money because they are making money off of your product.
Interesting fact about Landon - I have been a TRS for a couple of years and my biggest sales month was while I was level 2.