Someone messaged me in September last year asking if I do web content. Naturally, I said yes. However, I urged this person to try and tell me what they want. They responded by saying they were a digital marketing agency. I responded with:
I’m sorry, but your brief seems very scattered. Digital marketing is an expansive topic, You need to succinctly beak down what exactly you plan on offering with your agency. You also ideally need to target a local area/region. I say this, as it is not going to be possible to get a new digital marketing agency website global search exposure.
It is also not really in your interest to plan on publishing a 1,500-word landing page. Few people read beyond 330 words (approx) before clicking away to find a more succinctly presented information. In this case, I’d advise you to plan what pages you need and consider who your target audience is.
i.e. Few people search for ‘digital marketing.’ However, people do search for terms under the umbrella of digital marketing like “how do I market my business on FB,” etc. As a result, you need to list what you actually do under the umbrella of digital marketing, then plan your page structure accordingly.
I hope that this helps.
Later in November, this person resumed messaging. Sadly, they were still only able to communicate "I am digital marketing agency."
In this case, I responded with:
I’m sorry, the best I can advise is that you get your url and website created and then simply list exactly what pages you need copy creating for. You can use placeholder content when you do create your site to give me an idea of the layout.
Alternatively, maybe consider looking for another seller who can devote more time to your project in the form of more back and forth communication and direct collaboration.
Fast forward 2-months and I get this:
Hi Andy, How are you doing?
I have created a clear website plan and I would like to improve the content.
Would you please take look
And this is followed by this:
Now can someone explain what buyers find so hard when it comes to communicating? Is it some kind of brain infection? At this point, I’m literally flabberghasted.