Okay i havent sold anything on fiverr in a long time, it was cool, just a gig that had me write stuff on my face an being a marketing guy i made everything right and it was working great, (just doesnt work well with a customer service type job lol)
but me wanting to get back on fiverr here in the near future, got me to stumble upon the new feature of packages.
It’s awesome you get to setup 3 packages and prices how you please.
Which got me thinking about about one of my favorite principles per say in sales
The Decoy Effect/ Decoy Pricing
(note if you already know this or someone already wrote about it, then you can just stop here this is for people that may not know)
Essentially decoy pricing is just a way to model your pricing so your customers when they visit your gig to buy, they will come to the conclusion to buy your highest costing offer or package.
what ive been seeing with package on gigs no is the most simple and common way to price your packages
$20- logo design
$35- 2 logo design
$70 5 logos
ect etc plus more
and really though this pricing is smart
tend to every customer on every budget, its good no doubt about it
customer can chooose what they need and the more they spend they get a lil bargain
But heres how decoy pricing works
your Movie theater
on a budget
- you want to get popcorn*
whicb would you buy? if you wanted to save money
well the cheapest is a small for 3$ lets go with that.
"hold on though will it be enougb popcorn? Im really hungry
lets just go with the next cheapest the medium for 6.50
wait a minute ??
for 50 cents more i can make it a large and get more popcorn, ima take that deal!!
See what happened?
the theater priced the popcorn in such a way that even if you wanted to save money you just ended up spending more anyways, but they subconsciously tricked you into thinking that your saving money by spending more.
when in reality the movie theater will make over 1000% return of investment no matter what you decide, but they got you to spend more, which makes them more. They got you spending more money, because you think your saving money.
So idk if you tried it on your packages yet but if you havent applied a pricing structure like this yet it would definitly be worth testing.
and watch your customers get drawn to your highest paying packages
I know it may add alot more work,but if you pick your quality up imagine what it would do for you customer satisfaction, reviews(to bring in new customers and have a good portfolio) but think even more about the CUSTOMER RETENTION, your could possibly make 1000s
and YOU SHOULD, just like the movie theater be making 1000% ROI no matter what they decide to buy, but in the grand scheme you should a bunch more of yoru top packages
PS: i have not tested it on any gigs myself, but should be tested, also this should definitly be great for you if your gigs are already in high demand and you are known to provide quality.