Yeah, this is the holy grail for everyone and this advice won’t apply to all gigs but everyone should consider if this can be something they can try.
A couple of days ago I needed some stuff for a client as part of a larger project. It was a writing project but a little different or more niche to what I order from the writers I hire regularly so I decided to search and see if anything came up for it. In two years and several thousand searches the following has never happened to me!
I got one result! 1!
Luckily it was someone I knew from the forum and so I was happy to just order immediately.
The thing is, I don’t believe this was a particularly unusual search term yet only one seller had a gig offering it - out of 3 million gigs on Fiverr. However, this seller had taken the time to make a specific gig for this and it got her the sale. It’s worth noting that this order was for around $100 in total but I split it between that seller and 2 people I hire regularly. If I was a new buyer or did not have a number of people I use regularly then I would have given the full order to the specialist gig.
I’m not going to say what it was exactly as I would be quite happy for that seller to keep her exclusivity but I will give some hints on what you could do to try become the exclusive gig or one of very few on a search term.
For anyone that offers any kind of creative service, have you got gigs that are for specific times of the year, holidays, niches etc?
If not, why not? For sellers of videos, logos, voiceovers, websites
testimonials, writers etc, use some of your spare gig slots and look at what niches and holidays have very little competition. It might take an hour to find one or two that you can do but surely that is better than just waiting and clicking refresh?
With the holidays that are coming up in quick succession in the next couple of months, a little effort could pay off in a big way. Remember that specialization means you can charge a premium for it too!
Also, when you have a gig for say, Christmas - after Christmas just pause it and replace it with one for New Year, Valentines, Patrick’s day etc and then reactivate it the next year. You could cover most holidays and occasions in rotation and use only one or two gig slots.
PS. I don’t recommend changing the title on gigs, create separate gigs and just pause and unpause them as they are needed.