I’ll rant a bit, my morning’s been rough.
I have a buyer I’ve worked with before once (it was quick and smooth, no issues along the way).
He came back with another order recently, 1 design in 3 different formats. Don’t even get me started how inadequate fiverr’s delivery system is for multi-format design work, it’s a rant for another day.
I got the brief, did it, delivered and he came back with: “Can you start from scratch, I feel like my idea isn’t working”. This is the entire revision and his average response time is 1 week, btw. I provide 1 concept per order and with the brief fully filled out it usually works out well for me. Making buyer fill out a short brief is an experience on its own but that’s beside the point.
So now the order along with my request to elaborate and an additional concept extra is going to hang in revision forever and I’d be lucky if I get this done in November. Getting him to accept the additional concept extra will be an exciting adventure as well, I’m willing to bet.
I’ve been working in the field for 15 years and I still struggle to come to terms with this “now guess what I want” mentality. I’m currently at the stage of 50% confused / 50% livid when it comes to it. Which I think is a good enough progress, I used to operate under 100% confusion on the matter.
I buy a lot of custom art for myself and others, and I always bring in the references and the color palettes because the last thing I want is to end up with something unusable, something I can’t hang on my wall because the colors are terribly off and it doesn’t work with the interior.
And that’s just art, worst case scenario is I can just gift it to someone else if I don’t like the end result.
Here we’re talking about the functional design, something that will attract people to the person’s business, speak for that business and promote it. It’s that person’s money and that person’s brand.
Yet, a lot of people — and I mean, A LOT of people — think that being as vague as possible and not being able to describe their own business, what it does, what is the message is 100% acceptable, productive and the way to go.
I received an order last week saying “We don’t know what we want this to say, use your imagination”. I’m not a copywriter or any kind of writer, nor a native English speaker. Are you effing sure you want me to speak for you?
How am I supposed to know things people aren’t able to articulate in any way themselves? How does it make any sense in their heads? I’m just curious at this point.