in this Guide I want to walk you through some strategy and tips to increase your Gig’s Click-Through Rate (CTR from now on).
The CTR is the percentage of people that click on your Gig during their researches.
Improving CTR means having more opportunity to land a sale as well as increase your gig’s ranking.
We’ll talk about two elements: keywords research and gig thumbnail optimization.
Let’s jump into it.
Use the Search Bar to Gather Suggestions
Switch into Buying Mode.
Start to type your service name. Proceed slowly and write down all the suggestions.
For your gig’s title you should pick a long tail keyword with the “basic” keyword included.
Let’s see an example: if you offer website design services, you can choose “professional website design and development”; in this way you’ll target also the different variations of the words within the title, such as “professional website design” or “website development”, but also the basic one “website design”.
Use the 5 Tags
Be sure to insert all the 5 tags using the most relevant keywords you’ve found during your research
Reverse Engineer the Best
Who are the best for your keywords? Who is already getting results?
Check their gigs, understand their keywords and, simply, copy them.
Gig’s Thumbnail - Image - Cover Optimization
Competition on Fiverr is wild.
Your gig is nothing more than a box between many other similar boxes, all of them struggling to catch the attention of the same person.
You need to stand out.
The good piece of news is that most of Fiverr gigs’ thumbnails look very unprofessional.
They lack the basics of design.
We’ll cover the guidelines to improve, divided in three categories: copy, design, colors (or background).
But you might also consider to invest few bucks, save you a headache and let do this to a professional designer here on Fiverr.
First of all, the correct size of a gig thumbnail is 550px (width) and 370px (height).
What do you do?
Clearly state what’s your service and your unique value proposition
What’s your customer goal (or results)?
Again, you can choose to state your customer’s goal to catch their attention, example: “get more followers!”
What’s your customer problem?
Or make them feel like you’re on point tackling their issue in the copy
Be short and concise
Your space is limited. Put into the thumbnail just the most important information.
Insert a CTA
Don’t underrate the value of a good call to action. Examples: “Read Full Description”, “Let’s talk”, “Look my portfolio”
Be careful with lists
Limit your list to essential items and be sure it keeps the harmony of the design
Keep it clean
Harmony, harmony, harmony
Keep it light
Don’t put too much content
Avoid the corners
Always some space from the borders to let the content breath
Mind the space
Play well with the space between elements to drive attention in the best way
Set a hierarchy
Not everything with the same size/weight, prioritize elements one over the other
Set a high contrast for CTA / heading, look for complementary colors
If most of the gigs cover in your niche are, let’s say, blue color, try to choose something a bit different
Mind the images
Be sure the images looks good at the gig’s thumbnail size and lower.
Be sure it doesn’t ruin the contrast. If necessary, think about adding an overlay.
Here’s an infographic that summarize all the above (open and zoom to read clearly):
There’s no magic trick.
I know that if you have reviews you get much more attention (and rank better) than if you don’t.
I know there are people with terrible images or very unprofessional thumbnails which are getting tons of sales.
I know this is nothing new under the sun, just an alternative way to repackage info and tips.
For who is not getting much results, trying to improve is always better than nothing.
Hope this help someone.
The Disciplined Strategist