Impressions are registered when your gig shows up in user search results, or when someone loads the category page that your gig is listed on. This stat only records user behavior, and has nothing to do – specifically – with your gig. Someone could be looking for another gig, and your gig just happens to be listed on that page. It doesn’t confirm that people actually SEE your gig, just that it exists in search results.
Clicks refers to anytime that a user – while they are ON FIVERR – clicks on your gig image in search results or on your category page. This stat tells you a lot about your gig specifically. If your clicks are notable, then it lets you know that people are seeing your gig in the listings, and they want to learn more. This stat establishes whether or not your gig is interesting to Fiverr buyers.
Views are registered any time someone visits your gig page. This includes both online visits (so the Clicks stat is usually part of this number), as well as any traffic coming to your gig from other sources – namely from off-Fiverr. So, if this number is higher than Clicks, you know that you’re getting traffic from elsewhere. This stat can tell you how well your other marketing is doing.
Conversions refers to anytime someone clicks onto your gig page, and actually makes a purchase. This stat can tell you how appealing your prices are. If conversions are low, this likely means that people are visiting your gig, but something about your prices or the presentation of your gig (description, packages, etc) doesn’t appeal to those visitors. This let’s you know that you could probably change how your gig looks. If you have high conversions, then this means that your gig is awesome, and people love what you are offering.