The most naive (I don’t want to use the word ‘stupid’) advice we come across a lot here on the forum is ‘share your gig on Social Media’.
This is the same as telling somebody who wants how to play the piano to buy a piano.
The mere fact that you have a piano doesn’t make you a piano player.
Same thing with social media. The fact that you have an account Twitter, Facebook, Tumblr etc. doesn’t mean that you are able to utilize these platforms in a way that you can monetize them in any way and don’t look like a fool if you try.
The reason that I write this post is the following:
I just noticed that a Fiverr user started following me on Twitter. When I saw the stolen logo from Electronics Art (EA) I had a closer look at this user. I discovered that it was Fiverr seller with quite a naive gig, something that can everybody do themselves in a couple of minutes without spending a dime. But this is another topic.
So I had a look at his tweets and saw that the only tweet he sends is a link to his gig. Every couple of hours or so. Always the same tweet.
Serious? I wonder who is telling all this poor guys that it works that way. Really, there seems to be a myth that says: "Create a gig, no matter what. Spam a link to it all over the web and next month you will be rich."
Sorry, my dear smartphone zombies. It doesn’t work that way.
If you want to make successful use of your SM platforms in order to thrive your business you have to face the inconvenient truth that you have to put at least the same (if not more) effort into your SM campaign as you put into your gig itself.
This all takes time. A lot of it. Go and visit the Youtube channel of Gary Vaynerchuk and absorb his content. This guy really knows how to handle all the platforms the right way. And/or get a copy of one of his books, like “Jab Jab Jab Right Hook” [Link to Amazon removed - Copy and paste the title and search Amazon or elsewhere for it]
I read this one myself and it’s really killer content. You will never look at SM in the same way when it comes to promote your business.
Most important: stop fooling yourself.