At the mo, I have just finished a new explainer video concept ready to make into a new gig tomorrow. Moreover, it’s really hard to do that kind of thing if creating something completely from scratch. In fact, this was the third night spent hammering away at this single 55-second long video.
That said, now I have two more videos to make for other gig ideas which I have bubbling away in my brains lovely grey matter. The hardest part of the creative process, however, is coming up with a genuinely new idea. One video idea which I have, for example, is targeted at a very specific niche in which nothing similar currently exists. Also, I have found an awesome free way to market this product which will be completely free for me to utilize!.
Anyway, how do you come up with new ideas? My own process usually starts with an accidental discovery of a niche, followed by research into whether creating a product is worth my while. Also, if you are an illustrator or other kind of creative, do you often repurpose a lot of existing work to fit new order requirements? Or do you always create everything from scratch?