In other words: when should I ask the buyer for feedback and how many times? The amount is probably a bit difficult to answer though. But I’d like to know your approach.
For example, I’m designing a logo and brand identity for a buyer. Paranoid as I am, I currently prefer to keep the buyer up to date of every step as much as possible: sketch on paper, digital sketch, font choices, color choices lalala.
But this feels a bit overboard and creatively drains me, doesnt seem achievable time-wise, possibly gives the buyer too much ‘freedom’, and doesn’t weigh up against the price.