Now that you know which elements to include in your portfolio, it’s time to put it all together. Here’s how to build a marketing portfolio that will present your work in the best light and capture the attention of your audience:
Choose an online platform
- You don’t have to be able to build a website to create a marketing portfolio. Show your personality
If you aren’t a designer, don’t worry. Websites like WordPress, Wix and Squarespace offer a variety of templates to help you showcase your work. Keep the layout simple, clear and easy to navigate, but originality with the design.
Make yourself easy to contact
- Make yourself easy to contact and Organize your content
A portfolio of carefully organized content will highlight that you understand the importance of producing for a specific audience. Reserve lists of every project you’ve worked on and details of your career history for your CV.
It’s also worth categorizing your content if you’re a multifaceted marketer, into subsections such as ‘Social Media’, ‘Email Marketing’ etc.
Showcase your best samples and explain your work process
- Be easy to contact Recruiters and potential employers are blown away by your marketing portfolio because you’ve organized your best content and chosen an attractive, user-friendly way to display it. Now you need to make sure they can get in touch.
Make it easy for people to contact you by providing up-to-date information and a variety of ways for them to find out more about why you’re the Digital Marketer they need.
It’s really important to include clear links to your social accounts, an email address and a telephone number. Information about your availability is also important, especially if you’re a freelancer or professional interim.
Thanks and best of luck…