I’m now going to go into how I create a gig that will be picked up in the searches. This section will be very general. When I go on to talk about what to sell on Fiverr in the next chapter, I will go into detail as to what to put exactly for each type of gig I suggest. I will cover exactly what keywords, titles, images, categories and more. For now let’s look at how I create a gig and then what my “secret sauce” is.
Let’s create a gig. At the top right of Fiverr.com, you will see Start Selling or Sales, depending on whether you just created your account or not. Under “My Sales” click on “Create A Gig”.
GIG TITLE: The first thing Fiverr will ask for is your gig title. Fiverr limits all gig titles to 80 characters max but do not actually create a gig using the full 80 characters in your title. The most characters you should use are around 50 characters. The ideal gig title length is 16-50 characters. Why? Long gig titles do not rank as well in Fiverr’s searches as shorter titles do. But obviously you don’t want to force your gig title to be too short either. Try to make your gig title as long as possible until it is at 50 characters. Using as many keywords as possible in the title will help it be picked up in Fiverr searches. An example of a good gig title:
"I will get you 1000 real looking Twitter followers"
This title contains 3 keywords that people frequently search: real, Twitter, followers. Even though in this case the Twitter followers being sold aren’t real, this gig will still show in a search “real Twitter followers”.
CATEGORY: This is very important. Having your gig in the best category and subcategory possible will mean more clicks and conversions when users are browsing categories just checking to see what kinds of gigs a category contains. I will tell you which category exactly each kind of gig I suggest should be in, in the next chapter.
The most in-demand categories on Fiverr, in the order of most searched to least, at the time of writing this e-book are: Online Marketing, Graphics & Design, Advertising, Video & Animation and Writing & Translation.
COVER PHOTO: This is a special section when creating a gig that is not available for most categories. You are able to upload a “Facebook timeline-like” cover photo that becomes a full-page banner across the top of your gig. What you upload depends on what you’re selling. If you’re selling yourself, say holding a sign or making a video testimonial, you should upload a photo of yourself showing off your personality. A large photo of you standing in front of the Eiffel Tower or photo of you in the middle of a food fight. Something like this makes your gigs more personable and fun. It gives your customers comfort and a feeling like they know you.
If you’re selling a thing, like graphics or jewelry, then the cover photo should obviously be of your product. High quality photos are highly recommended.
Put effort into it, don’t be lazy and do a Google Images search. Either buy a gig from someone on Fiverr to make you a great looking cover photo or make one yourself if you have the ability. Always upload a cover photo if you are using a category that allows cover photo uploads.
Take a look at the top sellers on the front page to see what their cover photos look like. (A lot of Top Rated Sellers are still not taking advantage of this new feature, you should!).You are able to upload a cover photo for the following gig categories: Fun & Bizarre, Graphics & Design, Advertising, Lifestyle, Gifts, and Video & Animation.
GIG GALLERY: Here you upload photos relevant to your gig. This is not as important as you might think. In the “Secret Sauce” section of this chapter, I will tell you why the Gig Gallery is not going to make or break your earnings. The most important part of creating your gig is the secret sauce. But for now, let me break down how to properly use the gig gallery.
The gig gallery allows you to upload JPEGs no bigger than 5 MB. The recommended dimensions for these photos are 682x459, I know those are weird dimensions but that’s what Fiverr recommends and scales your images to.
Here you should only use high quality photos. Either samples of your work, like if you’re selling logo designs for example, pictures of yourself if you’re going to be modeling a sign or doing video testimonials, or an image created by you or someone else which attractively displays the service you offer, like a splash image advertising your backlinks service. You can either make that kind of image yourself or again, find someone (fiverr.com/foxteam) on Fiverr to do it. You don’t want it to be something made in paint or cheap looking. Your image has to look fantastic and dimensioned properly. This helps with conversions.
GIG VIDEO - THE SECRET SAUCE: Okay, so here’s the big secret sauce and the main thing that will help get you more sales than you currently are. You must upload a video for all your gigs. Period. Fiverr is not lying when they say gigs sell better when they have a video. Your gig will appear higher up in searches and for Pete’s sake, there’s even a filter in searches to only view results that have videos. Do you really want to be left out of that?
I know, what you’re thinking… “That’s the secret sauce? That’s it?” Well, there’s actually a little more to it. There’s also a secret ingredient to it. Keep reading!
You would be shocked as to how many sellers do not upload a video for their gigs. Even the successfully selling gigs would do twice as much in sales if they just had a video.
The biggest thing I found experimenting with Fiverr, and that I never see anyone ever suggest, is something so simple. You need a video for all your gigs. And yes, it doesn’t even matter what you’re selling, you should create and upload a video for your gigs.
You can order a video for your gig here: ********************************
If you’re not camera shy, I recommend you record yourself. You can use a digital camera or even a webcam/camera phone if the quality is decent enough. You can use a free video editing software like Windows Movie Maker or something like Camtasia to edit the video if needed to add some background music or graphics. Again, you can pay someone on Fiverr to edit your video if you have no experience with this.
Sit in front of the camera, under some good lighting, and read off of a script. Keep it short and simple. Say it like you’re talking to a friend. Don’t be shy and give it a few takes. Here’s a sample script if you were to sell Twitter followers:
“Hey, I’m Aron! Do you like Twitter followers? I can get you over 1000 high quality Twitter followers for only five bucks, exclusively here on Fiverr! My services are fast and safe! Try me out! You guys won’t be disappointed! Thanks!”
On the video itself, I’d place a little Twitter graphic so people can see the Twitter logo in the video thumbnail. In the video itself, I’d put some cool, royalty free music (search YouTube for “royalty free music” and download it).
You need to be careful though. Lately, Fiverr have been very strict when it comes to moderating and deciding what videos are allowed on gigs.
The two biggest things, it seems, is you must state your gig is “exclusively on Fiverr” and you must have good audio and video quality. Any videos which are out of sync or have poor lighting will be rejected. It’s also good practice to introduce yourself, something like “Hi, my name is…”
For some reason though, these rules are not shown on their website and you will go through a lot of rejections without reason unless you know what they are. Here are their rules:
- Video duration must be over 10 seconds and up to 30 seconds.
- Use only original videos made by you.
- Upload a video of yourself presenting your own gig. You may include samples of your work,editing effects etc. as long as the presentation remains personal and made by you
- Mention that your gig is offered exclusively on fiverr.com
- Do not use the same video for more than one gig
- Your video must be in reasonable quality, your voice has to be clear and easy to understand
- Promotion of third party services, websites or brands (in writing or narration) or providing a direct means of communication will not be allowed
- Offering a service for any price other than $5 is not allowed
- Make sure your video and gig adheres with our Terms of Service.
- Videos related to self improvement, getting rich methods, black hat marketing and similar are not permitted at this time.
We will be breaking the “Use only original videos made by you rule” later. Don’t worry, do it right and Fiverr will not be able to tell.
Check out some of the videos of gigs on the first page for more ideas. You don’t have to look like a model for this to help you get more sales. (Well, a little bit more on that later) This helps as it ranks you better in searches (a lot better), places you higher in category pages, it makes your gigs appear more trustworthy (you are putting yourself in front of a camera after all) and it gives your gigs personality (I’m going to buy Twitter followers from the guy with the cool voice and moustache!)
Another thing to consider is that Fiverr loves gigs with videos like this. They eat it up. Why should you care? If your gigs have personality and videos like this, they have a much better chance of showing up on the front page and featured or, better yet, make you a Top Rated Seller.
DESCRIPTION: Obviously, this is dependent on what you’re selling. So, in the next chapter, I will tell you what description to put for each gig I suggest. However, in general, you want to stuff as many keywords as possible in your descriptions. Fiverr will not allow you to publish your gig if it contains too many instances of a keyword, so just put as many as Fiverr will allow. Usually it’s 3 instances.
You also only have 1200 characters to work with. While that may seem like a lot, I generally like to have a FAQ in my descriptions after I describe the gig. Trust me, when you get 30-40 orders a day, you won’t want to deal with the same questions over and over as well as the same mistakes people make when ordering your gig, such as assuming you do something you don’t.
The first part of your description should be straight to the point. It’s basically you taking your title of your gig, but putting the full length version of your title you couldn’t fit in the title because of the character limit. A good place to start if you sell Twitter followers would be something like: “1000 high quality Twitter followers fast to any profile. No account access required, all real-looking and 100% safe”.
I recommend bolding this and even highlighting it. The next section could be bullet points, breaking down all the features of your gig, or exactly everything they get for $5.
Lastly, try to fit in a FAQ if you can. I like to put disclaimers here and answer common questions I get.
TAGS: These are very important if you want your gig to be picked up in searches. You’re only allowed a maximum of 5 keywords here so make them good. You’re also only allowed to use a keyword once. So if I use “Twitter” I can’t also put “Twitter followers”. So which do you use? Put the keywords people are searching. Fiverr users are not really searching “Twitter”, they’re using “Twitter followers” so use that as a keyword instead of just “Twitter”.
What I like to do, is put relevant keywords here so I’m picked up in searches where users may not be exactly looking for my service, but when they see it, they think “Oh, I could use that too” or “Let me check this out”.
Using the Twitter followers example again, I will obviously use the keywords “Twitter followers, real, fast” but I’ll also throw in “retweets” and “favorites” even though my gig is only selling followers. This way, I’ll be picked up in searches where users are seeking retweets and favorites. They’re still likely to view my gig since they would likely want followers too. I will help you further with this concept in the next chapter but you will need to think outside the box.
DURATION: The duration of your gig is purely dependent on a few things. If you have a supplier or are outsourcing something, test your supplier first before making a gig. See how long it takes them to deliver on average. I go into this a bit in my next chapter but that is one way to determine duration so your orders don’t end up being late.
If you’re selling video testimonials or photos of yourself holding a sign, put 1 day in the very beginning, especially if you’re not even a level 1 seller. This will require work in the beginning, but once you get at least 10 orders and positive reviews, you can always change this to 2 or 3 days and have an Express gig extra where you will deliver this in 1 day. I go into having a 1 day gig duration in a future chapter and how this can help sky rocket your sales when you have a new gig or account.
Even if your gig is running late, Fiverr allows you an additional 24 hours to deliver the gig before the seller is able to cancel. So, you technically have 2 days to deliver a gig even when you set it to 1 day. If you’re running really late, always notify your buyer or ask your buyer to “please not cancel the order”. This is key. If you’ve already outsourced the gig and paid someone else and your buyer cancels, you will lose that money. On top of that, negative feedback is left whenever a buyer cancels a late order! So be careful.
INSTRUCTIONS TO BUYERS: If you don’t have this part set-up right, expect to get a lot of orders that will end up being a headache. The key here is to ask for every single thing you need, no matter how obvious you think it is. You’d be surprised, people will order a gig like Twitter followers and then assume you’re a psychic and just know what their Twitter account is. So, don’t leave anything out. Here’s a good template to start from:
“HEY! Thanks for your business
Please provide me with __________ Also include - __________ - __________ Please no requests after ordering.
Everything I provide is as per my gig description! If you like _________ you should check out my other gig *********************.com”
Your “Instructions to buyers” also allow you to cross-promote other gigs of yours.
Thanks for reading…
Check out my gig for idea : ************************[self-promotion disallowed in this category]
Thank you …