Well, that depends on a lot of factors.
I mean, if you keep charging old clients old prices, you end up with a bunch of different prices and this could get out of hand.
I know that are some really good clients that deserves the attention and care, so we don’t mind giving them a discount, but at the same time, real good clients will understand why you’ve updated your prices and if they really like your work, they won’t mind paying you more.
I would suggest you to stick to your update prices and be honest with your clients. Have a good and sincere conversation with them and do what is best for you both.
But don’t overdo it, remember that you had your reasons to do so, and part of growing as a professional is understanding that we will lose some clients along the way, but also gain new ones. It’s a normal process.
It’s a Paradox right?
The clients that really deserves a good discount is usually the ones who don’t mind paying you what you’re worth.