THIS IS A LONG READ, BUT I GUARANTEE IT’S WORTH IT.
You’re a Fiverr Seller with a gig? Great! Or not…
Believe it or not, based off my own research, Fiverr sellers spend an average of 1.4 hours on designing their gigs, usually only to find out they’ve wasted that time due to lack of solid research, understanding and knowledge of the platform and it’s customers.
As a fixatious Fiverr seller, I can relate with zero complication to the issues all sellers are bound to face. After hours, days and whobbing weeks of rigorous research, I managed to overcome all these struggles. From poor sales, to worrying about defixious deadlines, those problems, thankfully, all have solutions.
The key? Gig optimisation. But HOW?
Let’s face it, all of us have put considerable effort into our intial gigs. Falicious hours pass by, as you ramble through the corners of your mind to try and find the right words that are ‘guaranteed’ to sell your gig. A little sigh of relief, and your gig is published. You wait for your sales to roll in.
And… ouch. Nothing. Hours, Days, Weeks pass - not a single order comes through. Most sellers give up - “it would never have worked anyway,” they say. Since you’ve been kind enough to read this far, treat yourself to some advice, and let’s make your gig attractive enough, so much so that it begins to sell itself… literally.
KNOW YOUR MOTIVE.
ASK YOURSELF: Why am I on Fiverr? Is it because you want to provide genuine, real people with a high quality service, and truly ensure your customers are satisfied beyond limits, or are you simply trying to squeeze some cash?
Of course, you can’t only focus on satisfying customers, otherwise you’d be working for free. Ew. Don’t let people take advantage of you and your skills like that. Although, one thing is guaranteed - if you’re only on here to make cash, and not bring quality or value to your customers, you won’t get far.
There is no question two. If you haven’t carefully read and considered question 1, the rest of this article will be of no use to you.
Fantastic. Now that you’ve determined your motive, let’s move onto what my research indicates is essential to your success on Fiverr.
- A QUALITY, MID-TO-HIGH DEMAND NICHE WITH LOW COMPETITION
If you’re a graphic designer creating logos for absolutely anybody, you won’t get far. With the level of competition already out there, you’ll get nowhere.
Instead, sit down and think - “How can I make my gig more niche - more specific?”
For example, instead of “I will design a quality logo”, consider “I will design a burger restaurant logo suitable for shirt prints”. How many other sellers sell this exact service? Exactly. Your competition has already weakened, if not died.
Sure, it’s perfectly true a lot of people just search for “logo design”, but unless you’re already established, you’ve no chance of making any sales. Whilst less people may search using these terms, you’ll be at the top of anybody who does, and they’ll instantly know that you’re exactly what they’re looking for. Since there’s little to no competition in very niche markets, you’ll likely be able to charge higher for your services!
2.A WIDE VARIETY OF SALE OPTIONS
Dan Lok, a famous sales closer consistently recites the idea that there are “three key types of customer”.
The NO Customer: Enjoys browsing, but doesn’t actually intend on purchasing anything.
The CHEAP Customer: If something’s on sale, they’ll buy it, even if they don’t need it! Easy to please, just lower the price!
The QUALITY Customer: People who seek quality over price. Target these, they’re goldmines! Only if you actually seek to deliver quality, of course.
Fiverr is perfect for this! The gig creation wizard allows you to create three different pricing options, all in the same Gig!
- A PROFESSIONALLY LAYED OUT SALES PITCH IN THE DESCRIPTION
If you’ve targeted a niche and created space for the three types of customer, you’ll need to push their mouse onto the “order” button. But how, exactly?
Well, there’s too many tricks to write down here, and I’m sure the optimisation community would never forgive me if I leaked all the secrets. A solid, well-selling description sales-pitch is difficult, if not impossible, to write without conducting rigorous research into your customer base.
Don’t forget, my inbox exists! Feel free to drop me a DM/Message, I’m very willing to help out!
I hope I’ve managed to add some, if not a lot, of value to your fiverr career. Remember, a lot of Fiverr Sellers put a lot of time into their gigs, without effective research or preparation. For the best results, you’d likely want somebody professional to optimise your gig for you. Just search “optimise fiverr gig” on Fiverr, and you’ll run into the right lad
Thanks for reading, looking forward to hearing feedback!
PS: Seriously, if you’re implement these tips correctly, you’ll undoubtebly increase your sales! Just drop a message if you’d like some help.