Here’s an example of a message that made me reject a potential client:
“Hello from the [COMPANY NAME REDACTED]. We’re a full-suite creative Facebook marketing agency. With the help of our clients, We got the title of Canada’s #1 Facebook Marketing Partner and our ads have been viewed over 2 Billion times in 2019 alone. With all that information acquired in one year, we have decided to write a book on what we learned from 2 Billion impressions. We’d love to get your help on this project! We’re looking for a Facebook marketer who: - Understand what Lookalike Audiences, Custom Audiences and Core Audiences are. - Understands Facebook Business and Ads manager. - Well versed in Facebook metrics. - Must be willing to write long form content - Is willing to give tips about strategy, campaign optimization, and creative best practices on Facebook. - Agency experience is a plus, If this sounds like something you’re interested please submit a sample writing piece as a cover letter. Just to get a feel of your writing style, Please write a short (no more than 500 words) blurb about 1 of the following topics: Audiences: - What is hashing and how is the process done - What is a seed audience and what resources can you use to make a seed audience. Creative tools: - Facebook Creative hub & Overlay tool - How to measure if creative is successful (What KPI’s to look for and what they mean) Agency (Plus if you have agency experience): -Why hire an agency and what to look for in an agency [REDACTED] - if you would like to know more about us…”
Buyers, you’re not hiring a full-time employee, and even if you were, mob job applications require a resume, sometimes a cover letter, rarely any more than that.