What do I mean when I say sell yourself?
I mean that when you are selling your services, you are actually selling yourself. So how you come across online or off is reflective of your success, your ability, and your professionalism. Your personality counts. Big time. If people don’t like you, they won’t buy what you’re selling.
So, how did I build my Fiverr account able to get more sales?
I got myself on LinkedIn and I fully filled out my profile. Every single detail of my experience. Every relevant job I ever had. Every morsel about me that could be interesting.
I then did the same thing on Facebook. I joined relevant groups for my field and started asking questions, lots of questions, as well as answering any I could.
I did the same on Twitter
And on Google+
And on Meetup
And when it was made available I did the same with Quora, which has become the fact-filled platform for experts.
I then went to every industry-relevant event I could find, afford and get to, and hustled like a maniac…
If you’re someone who still believes social media is the devil, you’re in trouble, because it’s never a single tactic that will get you anywhere, its a combination of many intelligently coordinated pieces.
Asking and answering questions is the easiest way to get people involved and invested in what you do, and while you could meet 15 people during a night out, you could meet 100 online. And perhaps yes, the contact is “shallower” but you can be a hell of lot more targeted. So I recommend starting online, understanding who’s important for you, pre-empting offline events by connecting with people via Twitter, and leveraging LinkedIn connections into meetings for coffee.
If you combine a strong digital brand with meeting people in person, you’ll make yourself:
Easy to find
Easy to remember
Good to know
You want to be understood as an expert and an influencer in your field, and in a world where most industry communication is digital, you better be all over it!