Excellent questions, let me try and break them down.
"Why do you think you were invited to be Pro?"
I am a successful freelance writer outside the platform, with a large online portfolio (around 250 samples listed) and have worked with some reasonably sized clients. I also have experience working with marketing agencies, and have written about being a freelancer, developing and maintaining good customer relationships, and maintaining a professional approach. I am not sure if any of those contributed, but I think they might have helped.
Why do you believe your articles and blogs are worth a base price of $100?
Simply put, because that’s what my clients outside Fiverr pay. I have experimented with my rates over the last few years and steadily raised them to the point where I can typically charge 16c - 20c a word - now, that’s mainly working for marketing agencies, business clients, and others with content marketing budgets.
Of course, it’s not just about writing content, it’s about the niches I work in (business and technology), the research I do, the approach I take, reliability, consistency, etc. In other words, they aren’t just buying my skills as a writer, but placing value on other areas as well. I am sure those values are also abundant in sellers on Fiverr, but from the beginning I have been careful to position myself that way and make it part of my value prop.
What sets you apart from writers who charge less than that?
I think this comes in two parts - any actual difference in the work I do, and that of “perceived value.” In terms of the work I do, I most certainly do not think that my work is five (or four, three, or two) times better than writers who charge less. Although some areas of quality can be objective, much of the value of writing is subjective. How does it use context and narrative, does it cover off key points, does it cite authoritative sources, do you write like you know what you’re talking about? I base my rates (both externally and on Fiverr) on several areas:
- The specialized niches I write in - business, tech, SaaS etc. These tend to command higher rates.
- My experience - I have a background in business, project management, technology, running a business, etc.
- Writing from the perspective of the reader - aiming to educate, inform, or inspire.
- Proven record writing for other known businesses.
- the research I need to do to write with confidence.
And, most importantly, the confidence to ask for (and stick to) those rates.
In terms of “perceived quality” - some clients simply want to pay more. Even if my article is only 1.1 times as good as someone charging $20, some buyers will look at my price and think “I am paying more, he must be a better writer.” It gives them reassurance.
I fully agree with your final point that freelancers do often undervalue their work. The issue is that many clients are very price sensitive, and for those buyers, the regular Fiverr market makes perfect sense. PRO gigs are not designed for that market, they are designed for the “perceived value” market. I don’t think there’s any reason the two cannot exist in harmony.
If I could have my wish, it would be that all freelancers value themselves more and price their services accordingly. That said, if people can make a reasonable living selling services on marketplaces like Fiverr, then that’s good too. I suspect it’s a case of finding the balance, which is not easy!
I hope I answered the question…