It seems like you don’t know the meaning of the gig statistics. Here’s what they mean:
By default, these statistics represent the past 30 days. You can also view these statistics in a graph view further down the page.
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IMPRESSIONS: These are impressions from Fiverr, or the number of times your Gig appeared in the thumbnails (i.e., on the homepage, category/subcategory page, search, and user page).
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CLICKS: These are clicks from impressions, or the number of clicks after a user saw it once on the homepage, category/subcategory page, search, and user page.
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VIEWS: These are total page views, or the number of page views on the actual Gig page.
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ORDERS: This is the total number of orders from this Gig.
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CANCELLATIONS: This is the cancellation rate, or the number of all types of cancelled orders divided by the number of orders from this Gig.
In the graph view, you can also see:
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SOCIAL GIG VIEWS: This is the number of views on social media (i.e., Facebook, Twitter, etc.).
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CONVERSION RATES: This is the average from the total page views divided by orders.
Source: Seller Help Center