It could be that my buyer had second thoughts. Maybe he thought he was buying a Facebook post instead of a Facebook ad?
I used to have issues with my Teespring gig. A lot of people searching teespring designers would end up buying my gig, not understanding I just wrote headlines. Nowadays, Teespring isn’t popular and my gig is super clear, so I don’t get those ordered by mistake issues I used to get, at least not on that gig.
I like @allisonewright idea about refunds without delivery not affecting the completion rate.
I wonder what Fiverr has planned for the future? Maybe they’ll be displaying the completion rate of every gig? I wonder if that would hurt sales.
If you see two buyers, one has a completion rate of 85%, one is at 99%, whom do you order from? Would we end up getting messages like: “why is your completion rate so low?”