Fiverr Forum

I ran a campaign on Facebook to promote one of my gigs


#1

Recently I ran a campaign on Facebook to promote one of my gigs. My budget was in the hundreds, not much. Sadly none of it convert into purchase but I have several likes on my Facebook page… The pay-per-click rate was pretty expensive since I targeted the US. So if you have a $5 gig I wouldn’t recommend advertising on Facebook :grin:

In any case I look at it as an experiment. One useful info I learned is that Facebook also rate your ads from 1 to 10 that estimates how well your target audience is responding to your ad. My score was pretty low so I knew I was not reaching the right audience so I stopped the campaign.

So the trick is for advertiser to find the right audience then from there create a custom audience to get more targeted traffic. I’ll keep experimenting.


#2

Facebook as you found out is a good way to lose $$$ if you try to get business to your fiverr gigs. It’s not for people with a few hundred dollars to spend on ads who don’t know how to do it.

Thank you for sharing that.


#3

Actually I’ve done Facebook ads before for my non-fiverr products where I got tons of conversion at a cheaper price (and I only spent a few hundreds dollars each) so I am not really new at this. That’s why I wanted to give my gig a try.

I didn’t just setup some ads and hoped it would work out. I did some research beforehand, took online class at Lynda just to make sure I didn’t miss anything even though I know how to use Facebook Ads already.

I’ve learned many things that I can use to improve my campaign especially related to Fiverr… (hint: use Audience Insights) It’s a valuable lesson I can’t get elsewhere but from own experimentation and knowing what to expect.


#4

Well there must be something they didn’t teach you if it didn’t work this time.


#5

Experimentation does not have to work all the time. It’s the learning that matters to me :slight_smile:

From there, we can try to improve the process. Everyone’s situation is unique, what you can learn from others is just general stuff.