The best campaigns start with the best email lists, so building a targeted email list should be your number one priority. 71% consumers favor email as their first online “check” of the day. Most people check their email several times a day.
So, if you have something important to share, and want to be sure that your audience receives it, then an targeted email list is an excellent medium to keep in touch. Even great email campaigns, with brilliant design, engaging copy, and unique value propositions can fall short if your list isn’t in order.