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Importance of b2b lead generation to your business?

WHY IS B2B LEAD GENERATION IMPORTANT TO BUSINESS?

You’ve heard of B2B lead generation before. It’s nothing new…

In a typical marketing funnel or sales process, B2B lead generation is that step. It involves collecting a potential customer’s information—such as name, email, company name, and job title—that will be used to personalize communication and make sales.

These leads might have to fill out a form on your website or answer questions to show their interest. Then, you would contact them to sell your …

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